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LeBron James

Lebron James CNBC Next 25
Benjamin Wachenje

Title: Professional basketball player

Born: December, 30, 1984, Akron, Ohio

Education: St. Vincent–St. Mary High School

Early Marker: First overall pick in 2003 NBA draft out of high school.

Big Idea:Translating celebrity and accomplishment of being one of the greatest basketball players into social entrepreneurship or philanthropic brand.

Wave of the Future: Celebrity brands

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