LittleBits takes the 'hard' out of hardware: CEO

LittleBits CEO: Invent your own prototype

Hardware is not just for the engineers anymore littleBits Electronics CEO Ayah Bdeir said Monday on CNBC's "Squawk Box." Because of its easy-to-use materials, littleBits is revolutionizing how people can invent their own technology.

LittleBits is a start-up that produces a line of pre-engineered and pre-assembled electronic circuits, which customers can use to make their own devices, Bdeir said. The circuits are magnetized and snap together without any of wiring or soldering needed for most circuitry.

Ayah Bdeir, founder and CEO of littleBits.
Adam Jeffery | CNBC

While the company does have a portion of its customer base that's is tech-savvy, Bdeir said that the majority of those using the company's product are beginners.

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"You can't make a mistake and you start to invent very quickly," Bdeir said on "Squawk Box."

Using littleBits, Bdeir said people have created everything from an SMS doorbell, which sends you a text message every time someone rings your bell, to an Internet-connected pet-feeding device that allows you to feed your dog even if you're far from home.