TUSTIN, Calif., Oct. 7, 2014 (GLOBE NEWSWIRE) -- Freeze Tag (OTC:FRZT), a leading creator of mobile social games, today announced that it has selected Think Gaming as its user acquisition partner to support the launch of its anxiously awaited free-to-play mobile game, Party Animals: Dance Battle.
"We interviewed many partners to help with user acquisition," said Craig Holland, CEO, for Freeze Tag, Inc. "Think Gaming has the best combination of technology, proprietary data, and execution expertise to help us acquire users for our game effectively."
Think Gaming builds software to help mobile games more reliably become hits. Think Gaming's media planning tools use aggregated data from top games to find the most effective places to advertise each game. This allows games to launch effectively and re-allocate based on data.
Set for a world-wide launch this month across iOS and Android app stores, Party Animals: Dance Battle is a fast-paced, multiplayer action game where battles are won on the dance floor.
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile social games that are fun and engaging for all ages. Based on a free-to-play business model that has propelled games like Candy Crush Saga to worldwide success, we employ state-of-the-art data analytics and proprietary technology to dynamically optimize the gaming experience for revenue generation. Players can download and enjoy our games for free, or they can purchase virtual items and additional features within the game to increase the fun factor. Our games encourage players to compete and engage with their friends on major social networks such as Facebook and Twitter. Founded by gaming industry veterans, Freeze Tag has launched several successful mobile games including the number one hit series Victorian Mysteries® and Unsolved Mystery Club®, as well as digital entertainment like Etch A Sketch®. Freeze Tag games have been downloaded millions of times on the Apple, Amazon and Google app stores.
About Think Gaming:
Think Gaming builds software to help mobile games more reliably become hits. We combine market-wide intelligence with game-specific data to identify games with breakout potential, determine the optimal media plan for acquiring users, and find ways to improve those games. Think Gaming was founded by experienced entrepreneurs and lifelong gamers and is funded by Y Combinator.
Safe Harbor Notice
Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.
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Source:Freeze Tag, Inc.