SodaStream, the Israeli at-home soda machine maker said to be looking for a buyer, estimated third-quarter revenue that fell short of market expectations, citing weak demand in the United States.
SodaStream's shares fell as much as 16 percent in heavy premarket trading on Tuesday. Up to Monday's close, the company had already lost nearly half its market value this year.
"We are very disappointed in our recent performance," Chief Executive Daniel Birnbaum said in a statement.
The results are a "clear indication" that the company needs to alter its course and improve execution across the board, he said.
SodaStream's sales in the Americas have fallen in the past two quarters as consumers opt for healthier drinks such as juices and teas over sodas. The United States is the company's biggest market.