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Apple announces 'special event' for Oct. 16

Apple will hold a "special event" on Oct. 16 in Cupertino, California, the company announced on Wednesday.

The iPhone maker is expected to unveil the new iPads and the latest updates to its iMac line, the Re/code reported Tuesday, citing sources.

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The invitation did not offer details about the event, but simply said "It's been way too long."

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The new iPad would be Apple's first tablet since October 2013 when it unveiled the iPad Air and iPad Mini devices.

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Apple shares were trading slightly higher after announcement, but the stock jumped more than 2 percent after activist investor Carl Icahn said he planned to send an open letter to CEO Tim Cook.