KIRKLAND, Wash., Oct. 8, 2014 (GLOBE NEWSWIRE) -- Rightside Group, Ltd. (Nasdaq:NAME), a leading provider of domain name services that advance the way businesses and consumers define and present themselves online, today announced the launch of .LAWYER and .ATTORNEY. These new Top Level Domains (TLDs) help legal professionals stand out and attract clients in a highly competitive marketplace. Prior to today's domain release, several thousand individuals and businesses had expressed interest in one or more of the new domains, and the new TLDs are expected to be well-received in the coming weeks as law firms, attorneys, and associations discover and adopt these new alternatives to web addresses ending in .COM.
"The legal space is more competitive and diverse than ever, putting pressure on professionals to stand apart from the competition," said Lisa Bloom, legal analyst and managing attorney at The Bloom Firm. "The new legal domains are creating an online world that is rich with opportunities for legal professionals to think more creatively and go beyond .COM to perfectly capture their identities. The Bloom Firm is taking advantage of .LAWYER and .ATTORNEY by securing a number of creative domains such as civilrights.attorney and divorce.attorney in addition to Bloom.attorney for my personal brand."
The launch of .LAWYER and .ATTORNEY signifies an evolution of the internet that is helping legal professionals move beyond the limitations posed by the scarcity of web domain options available with legacy extensions such as .COM. Instead of relying on long, hard-to-remember web addresses, the legal community can connect with clients and prospects using their ideal web and email address, transforming unwieldy domains like kansascityattythomasjones.com to the more memorable thomasjones.attorney. These new domains offer the simplest, most relevant, and most cost-effective way to improve visibility with new and existing clients at every point of contact – through online and offline ads, web and search traffic, signage, emails, and business cards.
Through Rightside's partnerships with registrars such as name.com, Momentum, and GoDaddy, getting a new web or email address is now a simple process, one that is connecting legal professionals with relevant, memorable domains for themselves and their practices.
Rick Danis, Rightside's General Counsel, plans to have the company's legal team use the new .ATTORNEY extension for all email correspondence. "Now that the .ATTORNEY domain is available, all the attorneys on our team will switch to email addresses that end in @rightside.attorney, which I believe will help from both a branding and overall communication perspective when corresponding with colleagues, external partners, and our outside counsel," Danis said.
In support of today's TLD release, Rightside is attending a variety of legal industry events, including the 2014 Young Lawyers Division Fall Conference October 9-11 in Portland, OR.
Rightside™ inspires and delivers new possibilities for consumers and businesses to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry's most comprehensive platforms for the discovery, registration, usage, and monetization of domain names. In addition to being a new gTLD registry operator, Rightside is home to some of the most admired brands in the industry, including eNom, Name.com, and NameJet (in partnership with Web.com). Headquartered in Kirkland, WA, Rightside has offices in North America, Europe, and Australia. For more information please visit www.rightside.co.
CONTACT: Media Contact Creation: Kate Loomis T 206-576-5508, M 360-708-0429 firstname.lastname@example.orgSource:Rightside Group