Amazon.com plans to open its first brick-and-mortar store, Dow Jones reported. It will open on 34th Street in Manhattan across the street from the Empire State Building just in time for this year's holiday season.
The experimental pop-up store will function as a small warehouse, holding limited inventory for same-day deliveries only in New York. The store may also host tech showcases for items such as Kindle e-readers, Fire phones and Fire TVs.
A customer may order an item online and then pick it up that same day in the store.
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Amazon stock was down 2 percent in midafternoon trading Thursday.
An Amazon spokesperson declined to comment to CNBC about the project, except to say, "We have made no announcements about a location in Manhattan."