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Lord & Taylor Celebrates U.S. Launch of William Rast With Exclusive Rooftop Performance by Jessie J

NEW YORK, Oct. 9, 2014 (GLOBE NEWSWIRE) -- Lord & Taylor and William Rast celebrated the exclusive US launch of William Rast's Fall 2014 collection on the rooftop of the Fifth Avenue Flagship store last night. The evening featured a live musical performance by Grammy nominated international recording artist Jessie J, which marked the first stop ahead of her promotional tour to launch her forthcoming album "Sweet Talker", scheduled to release on October 14th.

Jessie J performs at Lord & Taylor William Rast launch




Jamie Chung, Jessie J and Liz Rodbell at Lord & Taylor William Rast launch




Photos accompanying this release are available at

http://www.globenewswire.com/newsroom/prs/?pkgid=28283

http://www.globenewswire.com/newsroom/prs/?pkgid=28284

Coinciding with last night's event, William Rast men's and women's shops were unveiled in Lord & Taylor stores across the country, including their Fifth Avenue Flagship. William Rast's Fall 2014 collection is now exclusively available in the US at all Lord & Taylor stores and on lordandtaylor.com.

Liz Rodbell, President of Hudson's Bay and Lord & Taylor stated, "We are very excited to partner with William Rast's co-founders Justin Timberlake and Trace Ayala to launch their iconic fashion brand in the U.S. We were thrilled to create an exceptional brand launch experience that blends fashion, music and pop culture at our flagship Fifth Avenue store."

To continue the launch celebration, William Rast will be participating in Lord & Taylor's in-store Fall consumer event this evening at the flagship Fifth Avenue store from 5pm – 9pm. A lively shopping experience featuring DJs, cocktails and hors d'oeuvres will be available on the 4th floor in women's and the 9th floor in men's and the first 10 customers at each store to make a $500 purchase will win tickets to Justin Timberlake's December 14th concert at Barclays Center in Brooklyn. Satellite celebrations will also be held in Lord & Taylor stores in Boston, Chicago, Albany, and Westchester.

In November, the brand will debut its first men's tailored collection at Lord & Taylor, followed by additional categories including men's dress furnishings (dress shirts, ties and accessories), women's scarves, and men's bags, belts, and small leather goods, which will be available beginning Spring 2015.

The US launch of William Rast at Lord & Taylor stores follows a successful Fall 2013 rollout in Canada at The Bay and Spring 2014 debut in Europe across leading retailers.

To view images from the William Rast launch event, visit Getty Images at: http://bit.ly/LTWRlaunch or Patrick McMullan at: http://bit.ly/LTxWR_PMC

To see a video highlight of the event, visit: http://bit.ly/LTxWRBTS

To shop the William Rast collection exclusively at Lord &Taylor visit: www.lordandtaylor.com/williamrast.

ABOUT LORD & TAYLOR:

Lord & Taylor is an upscale specialty department store that has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Founded in 1826, Lord & Taylor is America's oldest department store and one of America's premier retailers. As part of the Hudson's Bay Company brand portfolio, Lord & Taylor operates 50 full-line stores in nine states and the District of Columbia, four Lord & Taylor outlet stores and lordandtaylor.com, the company's online store.

ABOUT WILLIAM RAST

The WILLIAM RAST brand was born in 2005 in Los Angeles, California, co-founded by Justin Timberlake and his life-long friend and business partner, Trace Ayala. William Rast is valued for delivering quality, fashion forward design and premium fit, and has become a staple for denim fans worldwide. Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context, WILLIAM RAST channels the renewed confidence and vision of people all over the world today. WILLIAM RAST combines the authentic qualities of American heritage with modern and sophisticated fits, fabrics, washes and techniques. www.williamrast.com

ABOUT SEQUENTIAL BRANDS GROUP, INC.

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands that presently includes Ellen Tracy®, William Rast®, And1®, Avia®, People's Liberation®, DVS®, Heelys®, Caribbean Joe®, Revo®, Nevados®, Linens-N-Things® and The Franklin Mint®. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and in certain international territories. For more information, please visit Sequential's corporate website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

The photos are also available via AP PhotoExpress.

CONTACT: Media Contacts: Sequential Brands Group Jaime Cassavechia, 212-518-4771 x108 jcassavechia@sbg-ny.com Lord & Taylor Jen Pinto, 212-810-2894 jen@lindagaunt.com

Source:Sequential Brands Group