Among the usual commercials for beer, noodles and cars on South Korean TV, one item stands in marked contrast.
A short film by a government advisory body carries a stark message: the nation faces a crisis over storing its spent nuclear fuel after running reactors for decades.
The world's fifth-largest user of nuclear power has around 70 percent, or nearly 9,000 tons, of its used fuel stacked in temporary storage pools originally intended to hold it for five or six years, with some sites due to fill by the end of 2016.
It plans to cram those sites with more fuel than they were originally intended to hold while it looks for a permanent solution, suggesting little has been learned from the Fukushima disaster in neighboring Japan.
In the Fukushima crisis in 2011, the storage of large amounts of spent nuclear fuel in elevated pools posed a threat of massive radioactive release on top of meltdowns at three reactors. Spent fuel rods heated up after a quake knocked out water-cooling pumps, underlining the dangers of holding troves of radioactive material in relatively exposed cooling ponds.
"We cannot keep stacking waste while dragging our feet," said Park Ji-young, director of the science and technology unit at respected think tank the Asan Institute for Policy Studies.
"If we fail to reach a conclusion (on how to manage spent fuel), it would be time to debate if we should stop nuclear power generation."
With South Koreans still spooked by Fukushima and a scandal at home over fake safety certificates for nuclear equipment, the commission has its work cut out to come up with more than a temporary fix to the storage crunch in a report due by year-end.