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Ferrari celebrates 60 years in the US

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Ferrari's 60th anniversary in the US

Ferrari's line Rodeo Drive in Beverly Hills, Calif., to celebrate it's 60th year anniversary in North America.
Harriet Taylor | CNBC

More than 1,000 Ferraris rolled into Beverly Hills, California, on Sunday, as part of the company's celebration of its 60th anniversary in the U.S.

The event included parades, famous Ferraris from the movies and TV, and thousands of Ferrari owners, dealers and fans. The company also unveiled the most expensive Ferrari ever produced, the F60 America, which comes with a price tag of €2.5 million, or $3.2 million. (Even if you have the cash, don't bother trying to buy one—all 10 are already sold out.)

"It's like Ferrari fever," said Richard Purcell, a Ferrari owner who attended the event.

Despite all the fanfare, some owners and dealers expressed concern that the automaker's plan to increase production from 7,000 a year could dampen the brand's exclusivity. Fiat Chrysler CEO Sergio Marchionne, who took over as Ferrari's chairman on Monday, tried to ease these fears, saying he's committed to preserving the brand's legacy and quality.

"The question is whether in the U.S. I create a supply problem by oversupplying into the market," Marchionne said. "This is something that we watch like a hawk."

Click ahead to see some of the most eye-catching Ferraris from the "Race Through the Decades" exhibit.

—By CNBC's Robert Frank
Posted 13 Oct. 2014

1994 333 SP

1994 Ferrari 333 SP as Ferrari celebrates it's 60th anniversary on Rodeo Drive in Beverly Hills.
Harriet Taylor | CNBC

The 333 SP was built for racing and won its first competition. After nabbing other victories at Daytona and Sebring, Florida, it was retired from racing.

1972 312PB

1972 312 PB Ferrari at the 60th Anniversary celebration on Rodeo Drive in Beverly Hills.
Harriet Taylor | CNBC

The Ferrari 312PB was essentially a two-seat version of the 312 Formula One car. After two wins in 1973, it was not raced again.

365GTB/4

A Ferrari 365 GTB/4 at the 60th Anniversary celebration on Rodea Drive in Beverly Hills.
Harriet Taylor | CNBC

Author Brock Yates invented the idea of coast-to-coast "cannonball" races. For the first race in 1971, Yates entered his Ferrari Daytona and averaged 80 mph from New York to California.

330 P4

A Ferrari 330 P4 on display at the 60th Anniversary on Rodeo Drive in Beverly Hills.
Harriet Taylor | CNBC

The four-liter 330 P4 protoype race car was built in the 1960s. It placed in races at Daytona and LeMans, France, and won at Italy's Monza.

308 GTSi

A Ferrari GTSi similar to the one featured in Magnum PI.
Harriet Taylor | CNBC

This car may look familiar to fans of the TV show "Magnum P.I." After driving a 308 GTS in the first season, Tom Selleck's character drove this GTSi for the following five seasons.

F50 GT

A Ferrari F50 GT on display to celebrate the 60th anniversary of Ferrari in Beverly Hills.
Harriet Taylor | CNBC

The F50 was first introduced in 1995, and the GT racing version followed in 1996.

250 Monza

A 250 Monza on display to celebrate the 60th anniversary of Ferrari in Beverly Hills.
Harriet Taylor | CNBC

Although it may look futuristic, the 250 Monza was originally built in 1954. Shown here is the second of four that were built.

166

A 159/166 Inter Spyder Corsa on display during the 60th Anniversary of Ferrari in Beverly Hills.
Harriet Taylor | CNBC

The 166 is an early iteration of the Spyder Corsa. Although various body styles were used over the years, it's now returned to its original appearance.

375 MM Coupe

375 MM Coupe on display to celebrate the 60th anniversary of Ferrari in Beverly Hills.
Harriet Taylor | CNBC

This 375 MM Coupe won "Best of Show" at the Pebble Beach Concours d'Elegance in 2014, becoming the first Ferrari to win that award.

400 Superamerica

A 400 Superamerica on display during the 60th anniversary celebration of Ferrari in Beverly Hills.
Harriet Taylor | CNBC

This Ferrari, whose first owner was Nelson Aldrich Rockefeller, was introduced in 1959 as a replacement for the 410 Superamerica.

F60 America

Ferrari unveils the new F60 America in Beverly Hills.
Harriet Taylor | CNBC

Selling for $3.2 million, the F60 America, is the most expensive Ferrari ever made. It made its debut at the company's Beverly Hills event over the weekend.