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Ferrari celebrates 60 years in the US

Ferrari's line Rodeo Drive in Beverly Hills, Calif., to celebrate it's 60th year anniversary in North America.

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Ferrari's 60th anniversary in the US

More than 1,000 Ferraris rolled into Beverly Hills, California, on Sunday, as part of the company's celebration of its 60th anniversary in the U.S.

The event included parades, famous Ferraris from the movies and TV, and thousands of Ferrari owners, dealers and fans. The company also unveiled the most expensive Ferrari ever produced, the F60 America, which comes with a price tag of €2.5 million, or $3.2 million. (Even if you have the cash, don't bother trying to buy one—all 10 are already sold out.)

"It's like Ferrari fever," said Richard Purcell, a Ferrari owner who attended the event.

Despite all the fanfare, some owners and dealers expressed concern that the automaker's plan to increase production from 7,000 a year could dampen the brand's exclusivity. Fiat Chrysler CEO Sergio Marchionne, who took over as Ferrari's chairman on Monday, tried to ease these fears, saying he's committed to preserving the brand's legacy and quality.

"The question is whether in the U.S. I create a supply problem by oversupplying into the market," Marchionne said. "This is something that we watch like a hawk."

Click ahead to see some of the most eye-catching Ferraris from the "Race Through the Decades" exhibit.

—By CNBC's Robert Frank
Posted 13 Oct. 2014

Harriet Taylor | CNBC