LAS VEGAS, Oct. 13, 2014 (GLOBE NEWSWIRE) -- Covisint Corporation (Nasdaq:COVS), provider of a B2B Cloud Platform that ensures trusted information gets where it needs to go securely and seamlessly, today announced that its chief security officer, Dave Miller, will speak on the topic of in-vehicle advertising at the J.D. Power 2014 Automotive Marketing Roundtable. On the panel, titled "Who Will Control the Vehicle Center Stack?" Miller will address opportunities for car, software and phone companies to control the infotainment screen in connected vehicles and the impact this new advertising medium will have on the future of marketing. The event takes place October 14-16 at the Bellagio Hotel in Las Vegas, NV.
"For automotive manufacturers the car has always been a means for transportation, not message delivery—but the emerging trend of connected owners will soon enable a frictionless marketing experience like never before," said Miller. "The question becomes – will consumers be ready, and will this new messaging medium come at the expense of owner privacy and security?"
- What: Panel: "Who Will Control the Vehicle Center Stack?"
- Who: David Miller, chief security officer, Covisint
- Where: Bellagio Hotel, 3600 S Las Vegas Blvd, Las Vegas, NV 89109
- When: 2:05 p.m. PT, October 15, 2014
The event draws more than 1,500 industry professionals – including OEMs, retailers, agencies, publishers, dealers, third-party websites and affiliates – making it the largest automotive marketing roundtable to date. At the event, industry leaders will deliver an array of valuable insights and perspectives on critical marketing issues facing the automotive industry today.
Covisint provides a single entry point for business partners and customers to connect with enterprises that ensures trusted information gets to the right people and place at the right time. Covisint's B2B Cloud Platform enables solutions that allow enterprises and industries to solve complex information and user management challenges across Business-to-Partner (B2P), Business-to-Customer (B2C) and Business-to-Enterprise (B2E) relationships. Today, Covisint powers, secures and connects more than 212,000 business partners and customers to some of the world's leading global enterprises across multiple industries. Learn more at www.covisint.com.
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