The Disney Co. turns 91 on Thursday, but CEO Bob Iger is investing in start-ups to help the old media giant keep up with the fast-changing world of new media.
In Disney's first-ever "accelerator" program, 10 start-ups got up to $120,000 each from the company, along with mentorship from dozens of Disney executives, entrepreneurs and investors. At a "Demo Day" on Tuesday, Iger and other Disney execs got to learn from entrepreneurs about cutting-edge technologies.
"The more touch points we can create with the new world order, with changes that are occurring in our market every day, that will have profound effects on our business long term—the better off we are," Iger said.
The larger Disney grows, the more important it is to be involved in start-ups, he added.