NEW YORK, Oct. 15, 2014 (GLOBE NEWSWIRE) -- Ezakus Inc., the New York City-based Pretargeting technology platform, announced today that Cameron Clayton has joined the company's Board of Directors. Cameron is a widely-respected and deeply-experienced Adtech executive who brings added strength to Ezakus.
Ezakus has developed a first-of-its-kind digital marketing solution that helps advertisers acquire more qualified customers by utilizing a unique combination of web-browsing data and CRM information within a cross-device RTB platform.
Christophe Camborde, co-founder and CEO of Ezakus, says, "I am amazed to see how being in the USA has changed the company. Having another board member of the caliber of Cameron Clayton will reinforce our transformation into an American and mobile-first-minded Adtech company."
Mr. Cameron Clayton serves as the President of Product & Technology Division at The Weather Channel. The Weather Channel is one of the biggest mobile media ad businesses on the planet and more than 150 million people have downloaded the app. It's the 2nd most downloaded iPad and 7th most downloaded iPhone app of all time. Before joining TWCC, Mr. Clayton served as the Director of sales and marketing for a regional Internet service provider and director of business development for MSN in New Zealand. In addition, he served as Chairman of the Mobile Marketing Association.
About Ezakus Inc.
Ezakus provides web and mobile predictive targeting campaigns to more than 100 major advertisers through 150 global Premium Publishers, with a daily reach of +50 million unique users and +1 Billion real-time analyzed and targeted touch-points.
Ezakus is a pioneer of Pretargeting, offering the very first performance based upper-funnel marketing solution for brands and merchants. The Ezakus solution leverages a proprietary Data Management Platform along with a large team of engineers, mathematicians and advertising technology specialists who analyze and make sense of "Big Data," while ensuring full respect for users' anonymity.
Founded in 2011, the company is headquartered in New York City and has offices London, Montreal, Mexico City and Paris, and is backed by Idinvest.