Google unveiled three new Nexus devices Wednesday as it looks to gain market share in the high-end mobile market.
The Nexus 6 smartphone, Nexus 9 tablet and the Nexus Player streaming devices are priced near, or in line with, competing Apple devices. Google has traditionally aimed its devices at lower-end consumers.
Google also announced a new version of its mobile operating system, called Android 5.0 Lollipop.
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Manufactured by Motorola, the Nexus 6 has a contoured aluminum frame, a six-inch high-definition display and a 13-megapixel camera.
The new tablet, built in partnership with HTC, features brushed metal sides and an 8.9-inch screen. It "small enough to easily carry around in one hand, yet big enough to work on," Google said, in a statement.
Nexus Player by Asus is the first device running on the company's Android TV. "It's also a first-of-its-kind Android gaming device. With Nexus Player you can play Android games on your HDTV with a gamepad, then keep playing on your phone while you're on the road," the statement said.
The tablet and streaming device will be available for pre-order on Oct. 17 and in stores starting Nov. 3.
The Nexus 6 will be available for pre-order in late October and in stores in November through mobile carriers, including AT&T, Sprint, T-Mobile, U.S. Cellular and Verizon.