DALLAS, Oct. 16, 2014 (GLOBE NEWSWIRE) -- The Global TV Advertising Market 2014-2018 research report considers the revenue generated from advertising through terrestrial, multichannel, and online TV advertising. The market size in the report is total agent commission, production cost, and discounts. This research forecasts the Global TV Advertising market to grow at a CAGR of 5.45% over the period 2013-2018. Complete report is available at http://www.reportsnreports.com/reports/311248-global-tv-advertising-market-2014-2018.html .
TV advertising market is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across the world, TV advertisers are keen to approach advertising channel operators. Advertising on TV can be done through traditional commercial channels, multichannel advertising, or online TV advertising, which is the latest trend. Private sector companies are the major buyers in the Global TV Advertising market; however, governments and NGOs are also investing on television advertising.
This TV Advertising Market research report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, the APAC and EMEA regions, and Latin America; it also covers the Global TV Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Companies discussed in Global TV Advertising Market 2014-2018 research report include CBS, Comcast, News, Viacom, BBC, Cox, Fisher Communication, Gray Television, LiveRail, Sinclair Broadcast Group, Sun TV Network, The Walt Disney, Time Warner, TBC, TV Today Network, Univision Communication and Vivendi. Order a copy of this report at http://www.reportsnreports.com/Purchase.aspx?name=311248 .
Key questions on the TV advertising market that this report helps answer include: What will the market size be in 2018 and what will the growth rate be? What are the key market trends? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? What are the market opportunities and threats faced by the key vendors? What are the strengths and weaknesses of the key vendors?
List of Exhibits provided in Global TV Advertising Market 2014-2018 research report:
Exhibit 1: Market Research Methodology
Exhibit 2: Market Snapshot of Global TV Advertising Market
Exhibit 3: Global TV Advertising Segment
Exhibit 4: Growth in Nominal GDP, Total Advertising and TV Advertising 2013-2018
Exhibit 5: Per Capita Spending on Total Advertising and Television Advertising 2013-2018 (US$)
Exhibit 6: Global TV Advertising Market 2013-2018 (US$ million)
Exhibit 7: Global TV Advertising Market by Medium 2013
Exhibit 8: TV Advertising Market in North America 2013-2018 (US$ billions)
Exhibit 9: TV Advertising Market in North America 2013-2018 (US$ billions)
Exhibit 10: TV Advertising Market in North America 2013-2018 (US$ billions)
Exhibit 11: Global Internet User and Internet Penetration
Exhibit 12: Global TV Advertising Market by Geographical Segmentation 2013-2018 (US$ billions)
Exhibit 13: Global TV Advertising Market by Geographical Segmentation 2013-2018
Exhibit 14: TV Advertising Market in North America 2013-2018 (US$ billions)
Exhibit 15: TV Advertising Market in EMEA 2013-2018 (US$ billions)
Exhibit 16: TV Advertising Market in EMEA 2013-2018 (US$ billions)
Exhibit 17: TV Advertising Market in Latin America 2013-2018 (US$ billions)
Exhibit 18: TV Advertising Market in the US for 2013-2018 (US$ billions)
Exhibit 19: TV Advertising Market in Japan for 2013-2018 (US$ billions)
Exhibit 20: TV Advertising Market in China for 2013-2018 (US$ billions)
Exhibit 21: Nominal GDP and TV Advertising Growth Rate 2013-2018
Exhibit 22: Cable TV Popularity in the US 2013
Exhibit 23: Pay-TV Subscriber in the APAC 2013 and 2018 (millions)
Exhibit 24: Average Time Spend by the US Adults on Media Consumption
Exhibit 25: Smartphone and Tablet Shipment Forecast 2013-2018 (million unit)
Exhibit 26: Global Online Advertising Spending for 2013 and 2018 (US$ millions)
Exhibit 27: CBS: Business Segmentation by Revenue 2013
Exhibit 28: CBS: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 29: Global TV Advertising Market: Business Segmentation by Revenue 2013
Exhibit 30: Global TV Advertising Market: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 31: News: Business Segmentation by Revenue 2014
Exhibit 32: News: Business Segmentation by Revenue 2013 and 2014 (US$ million)
Exhibit 33: Viacom: Business Segmentation by Revenue 2013
Exhibit 34: Viacom: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 35: Viacom: Geographical Segmentation by Revenue 2013
Other IT & Telecommunication market reports related to the TV industry and available with ReportsnReports.com include:
Global Video Services on Connected TV Market 2014-2018: This is an August 2014 research report that forecasts the industry to grow at 74.73% CAGR during 2013-2018. To calculate the market size, the report considers the revenue generated from the subscription of video services on connected TV by viewers. The report also presents the analysis of the Global Video Services on Connected TV market by application and the types of services. Companies like Comcast, DIRECTV, Envivio, Hulu, Netflix, Apple, Blinkbox, British Sky Broadcasting Group, Dish Network, Google, KDG, LoveFilm, Time Warner Cable, UPC Broadband, Verizon FIOS and YouTube are discussed in this research available at http://www.reportsnreports.com/reports/296509-global-video-services-on-connected-tv-market-2014-2018.html .
TV and new video services: This is another August 2014 market research report of 30 pages that takes a look at changes in consumer habits, especially those of the youngest generations of viewers, and their impact on the video market. It examines the rapid progress made by OTT offers and how they affect user behaviour and video industry players' strategies. It also explores some of the strategies the various market players are using to attract new subscribers and stem potential losses. Companies covered in this research include Aereo, Amazon, Comcast, HBO, Hulu, Mohu, Netflix and WWE Network. Complete report is available at http://www.reportsnreports.com/reports/297855-tv-and-new-video-services.html .
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