Playa Resorts Managements Names Pilar Arizmendi Director of Sales & Marketing for Mexico

FT. LAUDERDALE, Fla. and CANCUN, Mexico, Oct. 16, 2014 (GLOBE NEWSWIRE) -- Playa Resorts Management today announced the appointment of Pilar Arizmendi as Director of Sales and Marketing for Mexico. Playa Resorts Management is the operational management component of Playa Hotels & Resorts, B.V.

Ms. Arizmendi joins Playa from Las Brisas Hotel Collection where she enjoyed a 21 year career culminating in her position as Director of Sales and Marketing, in addition to key sales roles at Westin/Starwood Resorts. A hospitality industry veteran, Ms. Arizmendi began her career with Hyatt International in Mexico in 1985.

Reporting to Kevin Froemming, Executive Vice President and Chief Marketing Officer for Playa Resorts Management, Pilar will work in conjunction with the Ft. Lauderdale based sales and marketing team to help support "The Evolution of All Inclusive" in Mexico which embodies Playa's and Hyatt's mission to lead the all-inclusive industry in serving the untapped discerning luxury market.

"Pilar will lead our Mexico based sales team as we continue to expand our footprint throughout Mexico & Latin America," said Mr. Froemming. "Under her direction, will be our Mexico based Directors of Sales for Hyatt Ziva and Hyatt Zilara in Cancun, Puerto Vallarta and Los Cabos. Pilar will also be directing our sales and marketing efforts for Playa's three independent resorts, THE ROYAL Playa del Carmen, Gran Caribe Real Cancun and Gran Porto Real Playa del Carmen."

"Playa will have one of the largest collections of luxury all- inclusive resorts in Mexico. We look forward to Pilar's leadership and expertise in directing our sales efforts," adds Froemming.

Ms. Arizmendi can be reached at For more information or to book an all inclusive vacation experience at Hyatt Ziva or Hyatt Zilara, contact your preferred travel professional or visit

About Playa Hotels & Resorts, B.V. (Playa):

Playa's portfolio consists of a collection of 14 premier hotels comprising 6,175-rooms that are located in prime beach locations in Mexico, the Dominican Republic and Jamaica. Playa Resorts Management is the operational management component of Playa Hotels & Resorts. Playa owns and manages Hyatt Ziva Los Cabos, Hyatt Zilara Cancun, Hyatt Ziva and Hyatt Zilara in Rose Hall Jamaica, Hyatt Ziva Puerto Vallarta and Hyatt Ziva Cancun. The company also owns and operates 3 resorts under Playa's brands, The ROYAL and Gran, as well as 5 resorts in Mexico and the Dominican Republic that are managed by a third party. Under an agreement with an affiliate of Hyatt Hotels Corporation (NYSE:H), Playa will pursue the acquisition or development of new all inclusive resort opportunities under two new Hyatt all inclusive brands—Hyatt Ziva and Hyatt Zilara. Playa will also have certain rights to operate Hyatt-branded all inclusive resorts in five Latin American and Caribbean countries. For more information, visit:

Note: Certain matters discussed herein are forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Certain, but not necessarily all, of such statements can be identified by the use of forward-looking terminology, such as "believes," "expects," "may," "will, "should," "estimates" or "anticipates" or the negative thereof or comparable terminology. All forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual transactions, results, performance or achievements of the Company to be materially different from any future transactions, results, performance or achievements expressed or implied by such forward-looking statements. These may include: (i) national and local economic and business conditions or governmental regulations that will affect demand.

CONTACT: MEDIA CONTACT: Gayle MacIntyre Playa Hotels & Resorts 404.643.8222

Source:Playa Hotels & Resorts