It's been a busy quarter for Google. Details about its new operating system, Android 5.0, dubbed Lollipop, were released on Wednesday.
"Alongside it, they also unveiled the new Nexus phone and tablets to showcase the latest features. They've also promised greater integration with wearables, which finally have competition from Apple and because of that, many say the first chance to break through," said Jeremy Rosenberg, head of digital at Allison and Partners.
This quarter, the behemoth also released a shopping and shipping service that can put them head to head with Amazon Prime.
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Google Express has a subscription model, and has partnered with brick-and-mortar stores, including Walgreens, Costco and Staples. Rosenberg says leveraging these significant relationships will "make things happen."
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Rosenberg says one area to continue to pay attention to will be new privacy laws that have taken effect in Europe.
"Local jurisdictions will continue to examine the reputation impact of Google's long-tale search results that is still winding it's way through courts," he said.