The company's rewards program members will also get the chance to win "Starbucks for Life," a first for the coffee retailer.
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The changes follow what CEO and President Howard Schultz described in a release as a "seismic shift in consumer behavior in which many traditional brick-and-mortar retailers experienced a decline in foot traffic compared with significant growth in online shopping" last holiday season.
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"Since that time, we have been focused on radically redefining the Starbucks retail experience for our partners, customers and stores," wrote Schultz.
The holiday season will also bring the Chestnut Praline Latte, its first new handcrafted holiday drink in five years.