When the smoke cleared on the geopolitical landscape, Friday became a perfect example of how investors can keep their eyes on the prize and focus on earnings. That is why when there were great earnings reports and progress overseas on Friday, the Dow Jones industrial average jumped 263 points, or 1.63 percent, and the S&P 500 closed up 24 points, or 1.29 percent.
Now it's time to buckle up. Jim Cramer regards next week as the most important of earnings season.
"Given the improving geopolitical backdrop, I think it's worth investing in the best companies that report next week," the "Mad Money" host said.
Wondering which companies those are? Cramer's game plan will tell you exactly what he'll be watching.
Apple: One of the biggest and most undervalued companies, in Cramer's opinion. He recommends that if you don't own it, wait until after it reports and the bearish analysts say it has peaked. If you do own it, then you own it for next year's sales as this quarter will not be significant . "Apple is too cheap to peak. Let them take it down though, as I think they will."
IBM: Unfortunately, Cramer is not running with the bulls on this one. It's not worth owning in his opinion, as it hasn't been able to find footing with the new world of cloud-based information technology.
Chipotle: Cramer smells burritos ... and opportunity! He likes that the stock has fallen from its high and thinks there is room for opportunity here.
VF Corp: If VF Corp's report indicates that weakness is specific only to Urban Outfitters, then he recommends buying apparel-oriented companies