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FiCentive Announces Availability of Character-Themed Gift Card Through New Partnership With Stan Lee's Kids Universe With the FiCentive Gift MasterCard(R)

LOS ANGELES and SAN ANTONIO, Oct. 20, 2014 (GLOBE NEWSWIRE) -- Stan Lee's Kid's Universe (SLKU), a multi-media imprint co-founded by legendary comic book superhero creator Stan Lee and his POW! Entertainment with 1821 Media along with, Payment Data Systems (OTCQB:PYDS), a premiere integrated electronic payments solutions provider, a partnership facilitated by Jason Roger Moore, are pleased to announce a unique new pre-paid gift card featuring familiar characters from the popular SLKU titles like Monsters Vs. Kittens, Reggie The Veggie, Hero Petz, One Upon A Time There Was a Pig, and more. Parents can purchase the gift cards for birthdays, holidays, or virtually any special occasion. The Stan Lee's Kids Universe inspired prepaid FiCentive Gift MasterCard is the perfect way to educate and guide a young adult with a tailor made money management plan. The Stan Lee's Kids Universe branded gift cards are currently available online at www.stanleeskidsuniverse.com.



Louis Hoch, CEO of FiCentive, said, "Our goal of linking the creative forces of Stan Lee and his team with our strong technological capabilities to bring the best of the best together has been fully realized. We are truly ecstatic about this product availability."

Stan Lee's Kids Universe Publisher and Editor In Chief Terry Dougas commented, "Since creating the Stan Lee's Kids Universe imprint, we've been looking for fun and imaginative ways to bring to our fans and parents unique promotional opportunities. By teaming up with FiCentive to create these highly differentiated gift cards, we have opened a new chapter for our label and hope to continue building on these types of licensing opportunities for our various properties."

About Stan Lee's Kids Universe

Stan Lee's Kids Universe is a new multimedia children's publishing company that focuses on content for children up to 10 years old. The company's release platforms include Picture Books, Graphic Novels, eBooks, Mobile Games, Mobile Apps, Interactive & Digital books, Contests and an ever growing hands-on website for kids. We are strongly dedicated to expanding children's imagination, childhood literacy and art education. Stan Lee's POW! Entertainment co-founded Stan Lee's Kids Universe (SLKU) with Paris Kasidokostas Latsis and Terry Dougas of 1821 Media.

For more info on Stan Lee's Kids Universe, please visit: www.stanleeskidsuniverse.com
Facebook: Facebook.com/StanLeesKidsUniverse
Twitter: @StanLeesKidsU

About 1821 Media

1821 Media produces and finances feature films, TV series, graphic novels and children's books. The company was founded by Paris Kasidokostas Latsis and Terry Dougas in 2005. 1821 Media partnered with comic book legend Stan Lee's POW! Entertainment to create and publish the New York Times bestselling graphic novel, 'Romeo and Juliet: The War'. The company's successful partnership with Stan Lee's POW! Entertainment was extended to create a new children's imprint called Stan Lee's Kids Universe. 1821 Media and Stan Lee's Kids Universe are highly devoted to story, content, and artwork that will inspire readers of all ages.

Website: www.1821media.com

About POW! Entertainment

POW! Entertainment, Inc. (OTCQB:POWN), a multi-media entertainment company, was founded by noted comic book writer Stan Lee, together with award-winning producer Gill Champion and the late intellectual property specialist Arthur Lieberman. POW!'s principals have extensive backgrounds in the creation and production of original intellectual properties, including some of the most successful entertainment franchises of all time. POW! is utilizing Stan Lee's historical background by perpetuating his legacy while creating and developing all new live-action films, television, digital games, merchandising, licensing and related ancillary markets, all of which contribute to global expansion. POW! partners with third parties and strategic alliances, including studios and networks, in the production and distribution of new POW! character franchises.

Website: POW!: http://www.powentertainment.com

Stan Lee's Kids Universe Publicity Contact:
Crystal Patriarche, BookSparks
crystal@booksparkspr.com, 480.650.1688

About FiCentive, Inc.

FiCentive, Inc. is a turn-key prepaid card solutions provider that quickly and securely delivers customized prepaid card programs for corporations, financial institutions, affinity groups or any organization that needs to deliver a financial incentive to their customers, vendors, or employees.

Our proprietary platform boasts the highest level of security, encryption and card association compliance. We process prepaid card programs for many industries.

For more information about FiCentive, please visit www.ficentive.com or email info@ficentive.com.

FiCentive is a wholly owned subsidiary of Payment Data Systems, Inc.

About Payment Data Systems, Inc.

Payment Data Systems is an integrated payment solutions provider to merchants and billers. The organization provides an extensive set of products to deliver world-class payment acceptance. Payment Data has solutions for merchants, billers, banks, service bureaus and card issuers. The strength of the company is its ability to offer specifically tailored solutions for card issuance, payment acceptance and bill payments.

For additional information, visit www.paymentdata.com or www.ficentive.com. Contact Michael Long for Investor Relations information at 210.249.4040 or email at ir@paymentdata.com.

Websites: www.paymentdata.com, www.ficentive.com, www.zbill.com

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About Jason Roger Moore

Moore is an independent consultant, Vice President of Shnaap, Inc., and Co-founder of Mama's Boy Infusions. Previously Moore was President of Paris Hilton Entertainment. He also serves on the advisory board of Payment Data Systems, Inc.

About Sunrise Banks

Sunrise Banks, N.A., based in St. Paul, Minnesota, seeks to radically change the way urban communities and underserved people thrive by empowering them to achieve their aspirations. Sunrise is certified by the U.S. Treasury as a Community Development Financial Institution (CDFI), a designation earned by only 99 banks nationwide. Sunrise Banks is also a member of the Global Alliance for Banking on Values and is a certified B Corp for its demonstrated commitment to transparent corporate governance and positive community impact. Visit Sunrise Banks at SunriseBanks.com, on Twitter @SunriseBanks, or on Facebook.

FORWARD-LOOKING STATEMENTS DISCLAIMER:

Except for the historical information contained herein, the matters discussed in this release include certain forward-looking statements, which are intended to be covered by safe harbors. These statements include, but may not be limited to, all statements regarding our management's intent, belief and expectations, such as statements concerning our future and our operating and growth strategy. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, the factors detailed from time to time in our filings with the Securities and Exchange Commission. One or more of these factors have affected, and in the future could affect our businesses and financial results in the future and could cause actual results to differ materially from plans and projections. We believe that the assumptions underlying the forward-looking statements included in this release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by us or any other person that our objectives and plans will be achieved. All forward-looking statements made in this release are based on information presently available to our management. We assume no obligation to update any forward-looking statements, except as required by law.

This Card is issued by Sunrise Banks, N. A., 200 University Ave. West, St. Paul, MN 55103, member FDIC, pursuant to a license by MasterCard International Incorporated. MasterCard and the MasterCard brand mark are registered trademarks of MasterCard International Incorporated.

Source:Payment Data Systems, Inc.