Aptean, Citizens Financial Group to Discuss Customer Experience Story in Upcoming Webinar

ATLANTA, Oct. 21, 2014 (GLOBE NEWSWIRE) -- Aptean and Citizens Financial Group will share insight on customer experience in a free webinar titled "Transforming Customer Feedback into Customer Loyalty" on Wednesday, Oct. 22, 2014, at 2 p.m. EDT. The webinar, moderated by Bob Fernekees, publisher of CRM magazine, will feature a discussion with Lori Dillon, executive vice president of Customer Experience and Brand Loyalty for Citizens Financial Group, and Matt Keenan, vice president of Customer Relationship Management for Aptean.

The discussion will provide financial services organizations with best practices and insights on utilizing customer relationship management systems to efficiently respond to feedback, strengthen loyalty programs and differentiate their companies via elevated service levels.

Webinar attendees will learn:

  • How to develop a strategy for gathering and responding to customer feedback
  • How to effectively reduce customer complaints and boost engagement
  • How to foster relationships that garner brand loyalty

To register to attend "Transforming Customer Feedback into Customer Loyalty," on Oct. 22, 2014 at 2 PM EDT, visit: http://www.destinationcrm.com/Webinars/Details.aspx?EventID=673&src=ap1.

In addition, a complete guide to navigating financial regulations and compliance guidelines can be found on Aptean's Financial Regulations Hub.

About Aptean

Aptean helps businesses profit, innovate and grow where the work gets done—in the call center, on the floor of the factory, at the end of the assembly line. That's where Aptean's CRM, ERP and Supply Chain software applications enable nearly 5,000 customers to satisfy their customers, operate more efficiently and stay at the forefront of their industry. Aptean is where software WORKS. For more information, visit www.aptean.com.

CONTACT: FOR MORE INFORMATION Media Relations Will Haraway, Aptean +1.770.351.9600 william.haraway@aptean.comSource: Aptean