In a move to improve Apple Maps, the company rolled out a new tool that enables small businesses to add their business location and other information to the mapping system.
The tool, called Apple Maps Connect, quietly launched on Tuesday and is basically a web portal that allows business owners to change or add information about their business, including things like their phone number, address, official website and social sites, according to a report in Search Engine Land,
Crowdsourcing mapping data is not new and has become a very effective way for map apps to incorporate data like traffic information.
In fact, Google bought Waze, the mapping app powered by crowdsourced data, last year to help improve its own systems. And considering Apple Maps has taken a backseat to Google Maps since its launch, allowing users more users to add information can't hurt.