CMGE Granted 12 Character Licenses From Sanrio, Including Hello Kitty

HONG KONG, Oct. 22, 2014 (GLOBE NEWSWIRE) -- China Mobile Games and Entertainment Group Limited ("CMGE" or the "Company") (Nasdaq:CMGE), the largest publisher and a leading developer of mobile games in China, today announced that it has been authorized to develop mobile games based on twelve famous Sanrio characters including HELLO KITTY.

HELLO KITTY was created in 1974 and has become the best known character of Sanrio Co., Ltd, not only in Japan, but also worldwide. She has adorned countless conceivable products, as small as stickers, pens, toys and watches, and as large as computers, treadmills, cars and even theme parks. According to statistics, the image of HELLO KITTY has appeared on 50,000 kinds of product sold in more than 130 countries, and has been regarded as one of the most valuable characters in the world.

CMGE has been authorized to develop mobile game based on twelve Sanrio characters, including HELLO KITTY, BAD BADTZ-MARU, KEROKEROKEROPPI, MY MELODY, KUROMI, SUGARBUNNIES, POMPOMPURIN, LITTLE TWIN STARS, CINNAMOROLL, U-SA-HA-NA, PATTY & JIMMY and CHARMMY KITTY, and to publish in mainland China, HK, Taiwan and Macau.

Sanrio Co., Ltd was founded in 1960. In addition to licensing characters, Sanrio designs and sells products, produces and publishes books and videos, as well as music and live shows based on its extensive character portfolio.

"We appreciate the IP owner's dedication on the Chinese market. These excellent Japanese IPs are always attractive to Chinese users," said Xiao Jian, CEO of CMGE. "As the first mobile game company listed on Nasdaq, CMGE is working diligently to provide great mobile games to extensive players through strong IP co-operations and to improve its competitive advantage in the industry as well."

About CMGE

CMGE is the largest publisher and a leading developer of mobile games in China with integrated capabilities across the mobile game value chain. Its fully integrated capabilities include the development, licensing, publishing, distribution and operation of mobile games, primarily in China. Its social games are mainly developed for Android and iOS-based smartphones. CMGE's extensive distribution network includes its proprietary Game Center application, handset pre-installations, application stores and web platforms and mobile network operators. The offices are in Guangzhou, Shenzhen, Beijing, Chengdu, Shanghai, Hong Kong, Tokyo, Taipei and Seoul. The Company's stock is traded on NASDAQ under the symbol CMGE. For more corporate and product information, please visit CMGE's website at

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. CMGE may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about CMGE's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: CMGE's growth strategies as well as business plans; its future development, results of operations and financial condition; its ability to continue to develop new and attractive products and services; its ability to continue to develop new technologies or upgrade its existing technologies; its ability to attract and retain users and customers and further enhance its brand recognition; the expected growth of and trends in the mobile game industry in China; PRC governmental policies and regulations relating to the mobile game industry in China; and competition in the mobile game industry. Further information regarding these and other risks is included in CMGE's annual report on Form 20-F for the year ended December 31, 2013 and other documents filed with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and CMGE undertakes no duty to update such information, except as required under applicable law.

CONTACT: For investor and media inquiries, please contact: China Mobile Games and Entertainment Group Limited Tel: +852 2700 6168 E-mail: ir@cmge.comSource:China Mobile Games and Entertainment Group Limited