DENVER, Oct. 22, 2014 (GLOBE NEWSWIRE) -- Metrolist, Colorado's largest multiple listing service (MLS) and provider of REcolorado.com, today announced the expansion of services through a partnership with ListTrac. The partnership will provide listing metrics and user engagement data to its 16,000 members through a single dashboard view called My REcolorado Metrics.
Metrolist, which maintains an MLS database of over 11,000 active listings, will provide ListTrac to its REALTOR® and real estate professional members so they can effectively monitor individual listing activity on REcolorado.com and soon across Metrolist's Matrix system.
ListTrac's technology provides Metrolist brokers and agents the ability to monitor such metrics as the frequency of listing views, the average time spent viewing individual listings, and the number of leads they are receiving. Through My REcolorado Listing Metrics, listing agents can also generate a weekly sellers report outlining market activity within a listing's local area, as well as the online activity of the listing.
"In today's complex real estate environment it is important for brokers and agents to have relevant and real-time data at their fingertips that is easy to interpret and share," said Kirby Slunaker, president and CEO of Metrolist. "ListTrac aggregates listing activity data and provides our members a daily, weekly, or monthly snapshot of their listing activity through the My REcolorado Listing Metrics dashboard. The activity on a specific listing is information they can relay back to their clients and use to adjust the marketing strategy as needed."
"Listing exposure can provide tremendous value for a listing campaign – but no one could provide the broker or agent a complete view," said Trent Gardner, co-founder of ListTrac.
"We recognized both a demand and a need in the industry to holistically measure the effectiveness of listing campaigns so we developed ListTrac to fulfill it. We are extremely pleased Metrolist has selected ListTrac to provide to all its members."
With ListTrac, brokers and agents will no longer be guessing about where listings are being viewed online. Using their My REcolorado Listing Metrics, they will be able to view engagement in real time and transparently share that information with the seller.
Buyers and sellers can get free access to up-to-the-minute housing information at REcolorado.com. The website offers advanced search features and filters for price and location, as well as home values and scheduled open houses. This comprehensive local resource enables both buyers and sellers to enter the housing market well informed.
REcolorado.com is powered by Metrolist, the largest MLS in the state of Colorado, supporting the largest network of REALTORS® with the most comprehensive database of real property listings throughout Colorado. REALTOR-owned since 1984, Metrolist provides leading technology solutions to real estate brokers and agents to better serve buyers and sellers. For more information, visit www.REcolorado.com.
ListTrac is a complimentary, monitoring and reporting platform for real estate brokers, REALTORS® and sellers to measure user engagement data related to their listing content. ListTrac provides a holistic view of where and how listing content is being interacted with across the Internet. Located in Southern California, ListTrac's team has been building innovative and novel tools for the real estate and mortgage industries for over 12 years.