It's the Rolls-Royce of well … Rolls-Royces. A Hong Kong tycoon placed the single-largest order ever of custom Phantoms to chauffeur uber-rich guests who will stay at his hotel-casino, which is set to open in Macau next year.
Stephen Hung placed the $20 million order for the 30 luxury vehicles for the Louis XIII, which boasts on its website that it will be an "unprecedented, luxurious hotel and entertainment destination."
One of the richest cities in the world, Macau is a gambling center off China's mainland. Hung has said he wants to turn a strip of Macau into an exclusive playground for the ultra-wealthy.
When it's complete, the Louis XIII will include the most expensive suite in the world, according to its site. The penthouse will cost $130,000 a night, The Financial Times reports.
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Hung is the joint chairman of Louis XIII Holdings Limited. The group said in a press release that the customized Rolls Royce Phantoms are the best fit with the standard of luxury it's targeting for the hotel.
"Louis XIII and Rolls-Royce Motor Cars share the same philosophy: to deliver the perfect experience to the world's most discerning customers," Hung said in a press release.
Rolls-Royce Motor Cars helped design the hotel's driveway and will train the chauffeurs on driving and handling of the vehicles.
Luxury fit for a king
The Rolls-Royce Phantom is the epitome of luxury. Various versions take the top three spots on Autobytel's list of most expensive luxury cars, costing $433,000 to $475,000.
The car is hand-built in England. The interior can take weeks to stitch. Its 12-cylinder engine, sourced from parent company BMW, runs a smooth 0-to-60 in less than six seconds.
The CEO of Rolls-Royce Motor Cars, Torsten Mueller-Oetvoes, said the company was delighted and honored by Hung's order, which includes the more expensive, and roomier, long wheelbase version of the car.
"The Louis XIII fleet of Phantoms promises to be one of most impressive sights ever seen in Macau when they arrive at the Louis XIII hotel in 2016," Mueller-Oetvoes said in a press release.
The most expensive Phantoms ever
Two of the bespoke Phantom vehicles will be the most expensive ever commissioned, likely to be worth about $1 million each. They'll come complete with clocks designed by Graff Luxury Watches and gold-plated detailing on the interior and exterior, "because what's the point of spending that much money if no one can tell," said author Mark Ellwood of CNBC's "The Filthy Rich Guide."
It's no surprise to Ellwood that Hung would choose to create a hotel inspired by a 17th-century French king.
Hung is known for his flashiness. He's a former investment banker in his mid-50s who dresses flamboyantly and isn't shy about spending cash. He has at least four Rolls-Royces in his personal fleet of luxury vehicles, and even bought a pink one for his wife, former model Deborah Valdez-Hung, for Valentine's Day.
A representative for his company replied to an email from CNBC for comment saying Hung was traveling and unable to answer questions. The site says the group plans to unleash "a series of ultra luxurious lifestyle experiences" it can offer to the world's wealthiest.
Louis XIII is scheduled to open in the first half of 2016.
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