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iDreamSky Releases "Fruit Ninja for Tencent" on iOS

SHENZHEN, China, Oct. 23, 2014 (GLOBE NEWSWIRE) -- iDreamSky Technology Limited (Nasdaq:DSKY) ("iDreamSky" or the "Company"), China's largest independent mobile game publishing platform, today announced that it has launched its all new version of "Fruit Ninja for Tencent" on iOS.

In cooperation with developer Halfbrick, the game development studio based in Brisbane, Australia, iDreamSky has taken one of the most successful mobile games of all time and optimized it for iOS in China.

The iOS version follows the Company's highly successful September 2nd launch on Android, which introduced exciting characters, items, powers and social features customized for the Chinese market. Within the first two days of the Android version's launch, the game was downloaded over 170,000 times on Myapp.

"Fruit Ninja for Tencent" was iDreamSky's first collaboration with both Weixin and Tencent on the redesign of the iconic "FruitNinja" game. Weixin is the largest mobile social networking platform in China and this collaboration allows iDreamSky to access and monetize its massive user base.

The sharing and invitation functions of social networking platforms allow existing users to invite their friends and family to play iDreamSky's games, and share their high scores and achievements within their social network. This should help to further expand iDreamSky's user base and increase brand awareness.

"We are pleased to bring 'Fruit Ninja for Tencent' to the rapidly growing base of iOS users in China," commented Michael Chen, CEO and founder of iDreamSky. "In the coming weeks, we have a full slate of marketing activities planned to get people excited about this uniquely Chinese game. We look forward to launching more innovative partnerships where we collaborate with both game publishers and distribution platforms to bring the best games from around the world to China.The launch of this game on iOS is an important stepping stone as iDreamSky looks to build the largest independent mobile game publishing platform in China."

The game can also be downloaded here: http://fruit.qq.com/

About iDreamSky Technology Limited

iDreamSky (Nasdaq:DSKY) is the largest independent mobile game publishing platform in China based on the number of active users in 2013, according to a report from Analysys International. The Company's mission is to enrich mobile users' lifestyle and deliver fun and engaging mobile games and entertainment to users. iDreamSky has redefined the role of a game publisher by redesigning and optimizing third-party games and delivering them to users through its proprietary distribution channels, which include in-game cross promotions and its self-operated iDreamSky Game Center and ww.uu.cc, and third-party channels, such as app stores and device pre-installations, as part of its broader publishing solution. Well-known international mobile game developers choose to partner with iDreamSky because of its sophisticated game publishing and operation capabilities, successful track record and market reputation.

For more information, please visit http://ir.idreamsky.com

CONTACT: iDreamSky Contact: For investor and media inquiries, please contact: iDreamSky Technology Limited ir@idreamsky.com Christensen In China Mr. Christian Arnell Phone: +86-10- 5900-1548 E-mail: carnell@ChristensenIR.com In US Ms. Linda Bergkamp Phone: +1-480-614-3004 Email: lbergkamp@ChristensenIR.comSource:iDreamSky Technology Limited