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KBM Group Focuses on Data-Driven One-to-One Customer Engagement, Online and Offline Data Management, and Social Media Measurement

Richardson, TX, Oct. 23, 2014 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based customer engagement, is showcasing a select offering of its comprehensive marketing services solutions as an exhibitor and presenter at the Direct Marketing Association's annual global conference, DMA2014, in San Diego, Oct. 25-30. KBM Group executives will lead discussions and demonstrate capabilities aimed at understanding consumers and reaching them with personalized, relevant marketing communications to create resonant brand experiences.

Thought-Provoking Discussions About "Igniting Customer Engagement"

KBM Group executives will lead discussions that tackle the conference theme, "Igniting Customer Engagement:"

The Evolution of Engagement: The Modern Reality of One-to-One. Gary S. Laben, KBM Group CEO and President of Wunderman Data & Insights, will help kick-off Monday morning's keynote session by leading a discussion with Ian DiTullio, Director of Loyalty Marketing at Air Canada and Francois Orhan, Head of Global CRM at Shell. Monday, Oct. 27, 8:45 - 10:15 a.m.

Connecting Big Analytics with Big Data Equals Big Rewards. Caroline Worboys, KBM Group's Senior Vice President, Customer Insights, will share how an end-to-end analytics framework can reveal nuances in customer insights for highly relevant interactions. Monday, Oct. 27, 3 - 4:30 p.m.

Brand Direct: Marketing's Grudge Match. Lindsay Resnick, CMO of KBM Group Health Services, leads a panel on bridging the gap between brand and direct response marketing. Panelists include Kirsten Stimmel, Senior Digital Manager, Coca-Cola; Leslie Smithers, Targeted Marketing, United Airlines, and Patrick Blair, CMO, Wellpoint. Tuesday, Oct. 28, 4:15 - 5 p.m.

Product Demonstrations for Accessing Online, Offline and Social Data

Attendees can learn about several of KBM Group's data and analytics tools from ongoing demonstrations at the company's exhibit (Booth 509):

KOSMOS® List Delivery System. KOSMOS makes searching and accessing KBM Group's data sources easy and convenient. Designed with a robust search feature and intuitive interface, the state-of-the-art portal allows users to customize different attributes to campaign needs and summarize lists by up to four different criteria.

Zipline DMP®. Our Zipline Data Management Platform centralizes data management so that data can be leveraged to create new audiences for targeted campaigns. The audience discovery tool contributes a better understanding of prospective audiences and provides additional data elements to combine with audience data or create new audience segments for cross-channel campaigns.

BrandSnap™. The BrandSnap Social Engagement Measurement Platform delivers immediate snapshots of a brand's trending performance across Facebook, Twitter, YouTube, Instagram and Pinterest for 1,900+ of the leading brands. BrandSnap links with Y&R's Brand Asset Valuator, the first and most comprehensive brand diagnostic management system.

About KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group's world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI. The company offers a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. The company has 36 offices in 22 countries serving global, enterprise and B2B2C-focused companies. KBM Group's parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.

CONTACT: Peggy Garner KBM Group 713.995.2358 or 281.865.1412 Peggy.garner@kbmg.com

Source:KBM Group