RR Donnelley to discuss using powerful creative, content marketing, variable video, variable imaging, advanced analytics and data management best-practices that help businesses create connected experiences with their audiences
CHICAGO, Oct. 24, 2014 (GLOBE NEWSWIRE) -- R.R. Donnelley & Sons Company (Nasdaq:RRD) today announced that it will present innovative solutions and best practices for effectively using Direct Marketing and Customer Engagement Solutions to deliver a compelling and action-driving customer communication experience at DMA 2014. These solutions include the use of impactful creative, content marketing, variable imaging and video, advanced analytics and data management. DMA 2014, a Global Event for Data-Driven Engagement Marketers, will take place October 26-28 at the San Diego Convention Center.
RR Donnelley invites DMA 2014 participants to visit the RR Donnelley Booth (#1301) to experience an interactive journey around the critical elements in the creation and optimization of compelling and action-driving customer communications. RR Donnelley's customer engagement team will be available at the booth to showcase how marketers can create dynamic multi-channel campaigns.
"As the premier communications services provider, RR Donnelley understands that every business, large and small, must synchronize its customer communications over a complex maze of communication channels," said Dan Knotts, RR Donnelley's Chief Operating Officer. "Everything must work together. Does the inbox connect with the mailbox? Does the brochure advance the brand? Does the direct mail piece match the mobile message? At RR Donnelley, we know that the opportunity to create a powerful connected experience with your audience lies in the ability to put it all together. And, RR Donnelley has the know-how, the expertise, the technology and breath of services to help any business monetize on this opportunity."
About RR Donnelley
RR Donnelley (Nasdaq:RRD) helps organizations communicate more effectively by working to create, manage, produce, distribute and process content on behalf of our customers. The company assists customers in developing and executing multichannel communication strategies that engage audiences, reduce costs, drive revenues and increase compliance. RR Donnelley's innovative technologies enhance digital and print communications to deliver integrated messages across multiple media to highly targeted audiences at optimal times for clients in virtually every private and public sector. Strategically located operations provide local service and responsiveness while leveraging the economic, geographic and technological advantages of a global organization.
For more information, and for RR Donnelley's Global Social Responsibility Report, visit the company's web site at http://www.rrdonnelley.com.
Use of Forward-Looking Statements
This news release may contain "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on these forward-looking statements and any such forward-looking statements are qualified in their entirety by reference to the following cautionary statements. All forward-looking statements speak only as of the date of this news release and are based on current expectations and involve a number of assumptions, risks and uncertainties that could cause the actual results to differ materially from such forward-looking statements. Readers are strongly encouraged to read the full cautionary statements contained in RR Donnelley's filings with the SEC. RR Donnelley disclaims any obligation to update or revise any forward-looking statements.
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