(GLOBE NEWSWIRE) -- Demand Gen Report has announced that plans for the 4th annual B2B Content2Conversion Conference are quickly taking shape with key additions critical to marketing executives. Changing locations in 2015, the conference will move from NYC to Scottsdale, AZ, at the Hyatt Regency Gainey Ranch, February 16-18.
This educational and networking event focuses on helping B2B marketers develop, map and optimize content marketing strategies. Highlights for 2015 include:
Demand Gen 2.0 Summit
Building on the popular demand generation track at the 2014 B2B Content2Conversion Conference, this year's conference will feature the Demand Generation 2.0 Summit. Running side by side with the conference, Demand Gen 2.0 will provide a logical connection for the creative and analytical sides of marketing to come together and collaborate around new approaches to connect with more prospects and close more deals.
"As marketing executives are recognizing the need to interface content and demand generation strategies, we are providing attendees access to leaders in the field of both categories and their real world strategies of successfully tying the two together," said Andrew Gaffney, Content Director of Demand Gen Report and President of G3 Communications, hosts of the event.
The Demand Gen 2.0 Summit will kick off on Monday, Feb. 16, with a halfday workshop--"Refreshing Your Demand Generation Strategy"--lead by one of the top consultants in the space. This hands-on workshop will provide real-world feedback on current demand generation plans, and offer specific examples on how companies can address their gaps.
Real World Case Studies
This year's conference will feature case studies from VP-level executives demonstrating how their organizations transformed and reset their strategies around content. Speakers include:
*Drew Chapin, VP of Marketing, Hyland Software, who will focus on a new model for Marketing Transformation.
*Karen Thomas, VP of Marketing for Accountable Care Solutions, Optum, who will present the topic of reimagining the marketing team to support a content lead strategy.
*Winners from the Killer Content Awards, sharing "Ted Talk-style" snapshots of how their successful content campaigns were developed and the results they generated.
"Members of our team attended one of the first Content2Conversion conferences a few years ago, and it changed the way we approach content," said Thomas. "We're honored to present at this event and share the journey with other organizations the process of developing content strategies, driving qualified leads for their sales team and measurable results from their campaigns."
Hosted by Demand Gen Report, the B2B Content2Conversion Conference is an educational event focused on strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions. The event will be held February 16-19, 2015 at the Hyatt Regency in Scottsdale, AZ. Click HERE for more information and Early Bird registration.
About Demand Gen Report
Demand Gen Report (DGR), a division of G3 Communications, is a targeted e-media publication spotlighting the strategies and solutions that help Business-2-Business (B2B) companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline.
CONTACT: Caroline Ferns 508-277-6218
Source: Demand Gen Report