GLENDALE, Calif., Oct. 27, 2014 (GLOBE NEWSWIRE) -- Azteca America conducted a 15-hour live phone bank from Los Angeles on Thursday, October 23 to answer questions from Latino voters across the country. Viewers nationwide were able to call 1-888-VE-Y-VOTA (839-8682), a toll free number provided by NALEO, where 70 representatives from Latino organizations answered questions related to Latinos exercising their right to vote. A total of 80 live transmissions aired throughout Azteca America's programming during the 15 hours, with Alfonso "Poncho" de Anda, host of Venga La Alegria, Veronica del Castillo, Al Extremo anchor, and Marilyn Guzman, reporter from Azteca Dallas, encouraging viewers to call in with their questions.
A special thank you to the organizations that participated: MiFamiliaVota Education Fund, SEIU United Long Term Care Workers-Los Angeles, SEIU United Service Workers West, National Association of Latino Elected and Appointed Officials and the Coalition for Humane Immigrant Rights of Los Angeles for answering thousands of viewers' questions across the country.
"Oftentimes Latinos are not invited to participate in elections, Azteca America's community outreach efforts through Solución Azteca, and in partnership with Fundación Azteca, to inform, educate and mobilize our community just two weeks from the elections is an intense undertaking to encourage Latinos to go out and vote," said Arnulfo De La Cruz, California State Director for MiFamiliaVota.
Viewers are being directed to fundacionaztecaamerica.org for additional information about the November 4, 2014 general election, and for details about voter registration requirements.
About Azteca America
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster TV Azteca, S.A.B. de C.V., one of the two the largest producers of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.
The Azteca America logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=17119.
About Solución Azteca
Solución Azteca connects with the local Latino community each month through several steps: a free 15-hour live phone bank that provides expert advice and answers in Spanish on a variety of featured topics, such as Health, Education, Finance and Politics. The week prior to the phone bank event all information and news programs include items related to the topic of Solución Azteca. The week after the event all news and information programs include special reports related to the 10 top questions most asked during the phone bank. Solución Azteca partners with local businesses, community service organizations, and government agencies to provide expert counsel and guidance to community members. This important initiative equips the community with an accessible resource that educates, engages, and empowers Latinos to make their own decisions on crucial issues that affect their everyday lives. If there is a challenge for Latinos in the USA, there is always a solution… Solución Azteca!
About Fundación Azteca America
Fundación Azteca America (www.fundacionaztecaamerica.org) is a non-profit organization, created by Grupo Salinas (www.gruposalinas.com), to serve as a vehicle to promote the well-being of the communities where they operate. Following the successful formula of Fundación Azteca (the Mexico-based, award winning, non-profit organization) they believe in working together with other Grupo Salinas companies. Azteca America donates screen time, its most valuable asset, to Fundación Azteca America in order to educate, fundraise and create awareness on important issues facing the Latino community in the United States. Twitter: @FAztecAm
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Source: Azteca America