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CCTV Script 28/10/14

— This is the script of CNBC's news report for China's CCTV on October 28, Tuesday.

Welcome to the CNBC Business Daily, I'm Qian Chen.

Kim Kardashian's mobile game app "Kim Kardashian: Hollywood" is free to download, but players spend real money on things like virutal clothes, hairstyles, etc.

According to Superdata, if sales continue at their current rate, ths game is expected to make $200 million in its first year.

However, Kim Kardashian is not the only star who's aiming at mobile apps. American singer Melissa Etheridge is also getting her own mobile game.

It's based on a song from her new album...

Jane Wells spoke to her.

Wells: iTunes sales have reportedly fallen as much as 14% so far this year according to Wall Street Journal so the music industry has to once again figure out how to make money. Here is a new twist - Melissa Etheridge has teamed with a startup called HyperJamz to try to maybe sell you songs through a mobile videogame

[Melissa Etheridge / Musician] Etheridge: "He made all these little pics, there's my Lucky, there's my first album. I don't even play the game I just look at all the things. You play this, you know what you're doing."

Wells: "No I can't ever figure out the numbers"

Wells: Etheridge was showing me the new game - the 'Take My Number' Phonebook Challenge. Take my number is a song on her new album. Now the game targets her core fans - women of well, a certain age. It is sort of like Candy Crush or Tetris but you also have to try and remember phone numbers of people in your contact file. It is kind of addictive and the whole time, you are hearing her song stream.

Etheridge: I thought career had kind of flatlined in the way that businesses can. I look at my career as a small business. I got new mangement, new representation, and they had new ideas and one of these new ideas was to go independent from a large record company and distribute and make my album myself and own my own record. This was really exciting.

Wells: Is it scary?

Etheridge: Very scary because all the risk is on me. Everything is upfront and the money is different. And I love being an independent artist that is a small business owner. I feel so excited in all these business opportunities, not just the record but this mobile app to have future income. I love this whole thing. That's really my voice, we recorded it all. Good job! There you go! Well done! Rock on!

Wells: The game is free but you pay $2.99 to turn off the ads and the game also leads you to iTunes where you can buy the song. Etheridge gets 50% of revenues and it follows after Kim Kardashian had a ridiculously successful mobile game and Tom Hanks has had a typewriter app that has done well. I'm Jane Wells, CNBC Business News.

I'm Qian Chen, reporting from CNBC's Asian headquarters.

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