Cypress, Calif., Oct. 28, 2014 (GLOBE NEWSWIRE) -- Every year the automotive aftermarket industry gathers in Las Vegas, Nevada, for the SEMA Show, where the hottest new products and custom vehicles are unveiled to over 100,000 industry professionals and journalists from all over the world. This year Nitto Tire, a leading manufacturer of off-road and street performance tires, is helping to give enthusiasts worldwide a chance to get an insider's view of the show.
For the second year in a row, Nitto will be the presenting sponsor of the "Live from SEMA" social aggregate service. Like last year, the "Live from SEMA" service will automatically gather posts from Facebook, Twitter and Instagram that are tagged with #LiveFromSEMA and display them in a real-time feed on the www.LiveFromSEMA.comwebsite. New for 2014, the website now allows users to filter by hashtag so that they can browse content specifically about the subjects they are interested in. Also new for this year will be daily recaps of the day's activity so that users can make sure they didn't miss a single post. "Live from SEMA" will launch on Tuesday, October 28th, one week prior to the opening of the show, giving exhibitors a chance to tease their latest products and their amazing booth vehicles before the show officially opens on November 4th.
"Nitto Tire is a company that is proud of its direct connection to its enthusiast fans," said Stephen Leu, Nitto Tire U.S.A.'s Assistant Brand Publishing Manager. "That is why we are so proud to help deliver coverage of the world's largest trade show straight to enthusiasts through social media and traditional media."
"We're grateful to have an eager consumer audience for our industry's products," said Chris Kersting, SEMA President and CEO. "Live from SEMA" is an innovative channel to deliver all the exciting news to the audience outside the convention center walls," he added.
Nitto Tire will also be helping the thousands of journalists attending this year's show deliver their coverage to consumers around the world as the sponsor of the show's Media Center. The center will be outfitted with dozens of computers featuring a desktop background promoting the "Live from SEMA" website and official
hashtags, as well as a dedicated WiFi connection, meeting rooms, a press conference area, resting areas and refreshments. The media center will also open in advance of the show for media registration and exhibitor press kit drop-off and remain open after show hours.
In its own booth (#40130 in the South Hall), Nitto will be prominently displaying its two newest tires in the Grappler line of Light Truck and Off-Road tires. The Exo Grappler AWT, introduced in August of this year, is a revolutionary all-weather tire that offers superior traction off-road. Nitto's other groundbreaking new tire that will be on display is the new Terra Grappler G2. An evolution of its original Terra Grappler all-terrain tire, the G2 features a re-discovered tread pattern and an all-new rubber compound which enables a compelling 65,000 miles (for hard metric sizes) and 50,000 miles (for LT-metric and flotation sizes) limited treadwear warranty.
Monitor the "Live from SEMA" feed at www.LiveFromSEMA.comstarting Tuesday, October 28th, 2014. To learn more, please join Nitto Tire on Facebook at www.facebook.com/NittoTire, on Twitter at @NittoTire, on YouTube at www.youtube.com/NittoChannel, or visit www.nittotire.com.
About Nitto Tire
Nitto Tire (www.nittotire.com) develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company's web site or contact the company directly. Nitto is a registered trademark of Nitto Tire U.S.A. Inc., located at 5665 Plaza Drive, Ste. 250, Cypress, CA 90630.