For $500 million or $600 million you could buy about a dozen Ferrari 250 GTOs. Or, you could buy 10 percent of Ferrari itself.
Fiat Chrysler Automotive plans to sell 10 percent of Ferrari and distribute the remaining shares to FCA shareholders, a move that has sparked all sorts of speculation, fear, excitement and anxiety among wealthy Ferrari owners.
Some say that in becoming a stand-alone company, Ferrari will be forced to make higher-volume, lower-quality cars to satisfy shareholders. Others say selling a small slice to the public won't effect the brand or product at all.
Yet the sale of 10 percent of the company can also be seen as the ultimate Ferrari auction. Ferrari experts say that many of the global billionaires who own and worship Ferraris, and who are spending tens of millions of dollars to buy a Ferrari at auction, may also want to buy a piece of the stock.
The status premium could send bidding for the stock far beyond rational or purely financial levels.
"I could easily imagine some of these billionaires wanting this Ferrari stock certificate hanging on their garage walls next to their Ferrari collections," said Marcel Massini, a leading Ferrari expert and Ferrari historian. "It's another kind of Ferrari status symbol. So I think the levels could be higher than what we would usually see for a stock. That might be part of their strategy."