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Taylor Swift leverages social media to actually sell music

Taylor Swift performs during her 1989 Secret Session with iHeartRadio in New York, Oct. 27, 2014.
Kevin Mazur | TAS | Getty Images for TAS

The music industry—in the form of album sales—may be dying a long slow death for everyone else, but not for Taylor Swift.

Her "1989" album is on track to sell 1.2 million copies in its first week, just 100,000 fewer than her last album, "Red," sold in 2012. Apple says 1989 broke the pre-order record in its U.S. store, and Billboard reports in its first day, "1989" sold more than 600,000 albums, mostly from Target, which carried an exclusive version.