Halloween has become big business, especially among wealthy homeowners looking to out-scare and out-spend their neighbors.
Total spending on Halloween this year is expected to top $7 billion, most of it in costumes and candy. But home decorating is also expected to nab about $2 billion in sales, according to The National Retail Federation, and we're not talking scarecrows or a few pumpkins on the porch.
Instead, today's haunted mansion owners are hiring professional production companies and bringing in stage lighting, actors, Broadway-quality sets and sound systems.
Cliff Witmyer, CEO and founder of Cliffhanger Productions in New Jersey, is one of the top Halloween decorators to the rich and famous. His projects can carry a price tag of more than $20,000.