After blowing past Wall Street's expectations in the third quarter, GoPro seems poised to move past its core user-base of surfers, snow-boarders and outdoor enthusiasts this holiday season, Wedbush Securities analyst Michael Pachter told CNBC.
"I think people thought of this as an outdoor athlete's brand, and I think it's becoming a mainstream brand," Pachter said after GoPro released its better-than-expected earnings report. "The YouTube videos are proving to you that this has really got a broad, broad, addressable market."
GoPro shares spiked Thursday when it reported earnings per share 4 cents higher than estimates. The high-definition camera maker saw revenue beat expectations, and it also forecast strong sales during the upcoming holiday shopping season.
The stock's momentum continued into Friday, with share prices surging 15 percent higher in early trading.