SEATTLE, Nov. 4, 2014 (GLOBE NEWSWIRE) -- SpaceCurve, a spatial analytics platform company and AirSage®, a pioneer in population analytics and the largest provider of consumer location and population movement intelligence in the U.S., today announced a joint partnership. Initially the two companies will offer consumer marketing and entertainment companies a solution for modeling a more complete understanding of consumer behavior based on time, location, motion, sensor data, and other attributes.
SpaceCurve is a platform that enables unprecedented value creation from geospatial and location data. It is now possible to ingest, index, and fuse millions of complex spatial data records per second in real-time while making the data immediately available for action. Each day, AirSage uses patented technology to capture and analyze more than 15 billion anonymous, real-time, cellular-signal data points which provide insights into consumers' real world travel patterns. AirSage receives signaling data from devices continuously (365 days a year, 24/7 from phones, tablets, PDAs, etc.) in real-time from top-tier wireless carrier partners. This typically results in 50-250 sightings per day, per device.
Initially SpaceCurve will fuse AirSage mobile device location data with diverse location-enabled data sources to provide better understanding of consumer behaviors and to enhance guest experiences that affect satisfaction.
"Companies and organizations have been clamoring for Big Data to deliver on the promise of the ability to analyze the complex flow of populations, goods, and commerce within the context of time and space. To truly unlock the value of this data the analysis needs to be performed continuously, at the exact time events occur, and at a global scale. Enabling this capability is like analytical 'superfood,' and SpaceCurve and AirSage combined have disrupted the market with a very powerful solution," said Robin Bloor, Chief Analyst, The Bloor Group.
For example, location or event managers can better evaluate the guest experience, including movement throughout, wait times, purchase decisions related to the movement, how they interacted or experienced other products, kiosks, dining, other services, transportation usage and other activities and services used outside the location during their stay.
"Spatially fusing multiple data sources with AirSage data in real time enables us to have a much more complete understanding of consumer or guest behavior. With that insight, we enable our clients to enhance the experience of guests visiting their location or attending a large event. Our clients are able to take immediate action to improve consumer satisfaction and retention," said Dane Coyer, SpaceCurve CEO.
The joint service is immediately available.
AirSage—a pioneer in population analytics—is the largest provider of consumer locations and population movement intelligence in the U.S. Each day, AirSage uses patented technology to capture and analyze more than 15 billion anonymous, real-time, cellular-signal data points to identify travel patterns and transportation trends. Partnerships with the nation's largest wireless carriers give AirSage exclusive access to data from more than 100 million mobile devices. Analyzed and aggregated, AirSage data provides actionable insights into where and when people travel and is transforming the transportation industry, commercial enterprises, travel, tourism, and a diverse range of industries. Find AirSage online at http://www.airsage.com and on Twitter @AirSage.
SpaceCurve is the first spatial analytics platform to enable operational decisions from diverse high-velocity data sources at the speed of reality. It allows the continuous integration of streaming and historical data sources, including sensor networks, mobile platforms, and social media, into a single operational model of the real world that is immediately actionable. SpaceCurve overcomes the scalability limitations of traditional spatial databases and big data platforms to provide unprecedented time-to-value from petabyte scale data sources.