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Google slashes cloud platform prices ... again

Urs Holzle, Senior Vice President for Technical Infrastructure at Google, speaks on the Google Cloud Platform during the Google I/O Developers Conference on June 25, 2014 in San Francisco.
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Urs Holzle, Senior Vice President for Technical Infrastructure at Google, speaks on the Google Cloud Platform during the Google I/O Developers Conference on June 25, 2014 in San Francisco.

In an effort to keep up with cloud industry rivals, such as Amazon Web Service and Microsoft Azure, Google unveiled a slew of improvements to its Google Cloud Platform on Tuesday as it continues to lower the prices of cloud services.

At its Cloud Platform Live event in San Francisco, California, Google said the new features would aid mobile web developers and corporate IT professionals.

It also announced a new round of price cuts for some of its corporate cloud services.

The price of network egress dropped 47 percent, while the price of its BigQuery storage service fell 23 percent. In addition, Google lowered Disk Snapshots, Persistent Disk and Cloud SQL prices by 79 percent, 48 percent and 25 percent, respectively.

Google cut the prices of Compute Engine, the infrastructure component of the platform, by 10 percent last month.

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"As always, we have an enduring commitment to passing along the savings we receive from Moore's Law to our users," Google said in a press release. The new round of prices "reflect our commitment to make sure you benefit from increased efficiency and falling hardware prices."

Google also introduced new features, including autoscaling for Compute Engine and and a new Cloud Debugger.

Earlier on Tuesday, Dropbox announced partnership with Microsoft that would bundle its storage service with mobile and Web-based subscription of Microsoft's Office 365.