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Three Million Reasons to Celebrate: The UPS Store and Toys for Tots Encourage Reading Through Annual Literacy Program

SAN DIEGO, Nov. 5, 2014 (GLOBE NEWSWIRE) -- In an effort to help deliver the gift of reading to underprivileged children in the U.S., The UPS Store® has launched its annual holiday donation drive for the Toys for Tots Literacy Program.

Participating The UPS Store locations across the U.S. will sell donation cards to benefit Toys for Tots Literacy Program, a year-round initiative of the Marine Toys for Tots Foundation. One hundred percent of each dollar donated helps purchase books for less fortunate children in local communities throughout the U.S.

Since working with Toys for Tots to launch the Literacy Program in 2008, UPS and The UPS Store network have raised more than $3 million dollars to purchase books for children who need the resources most.

The Literacy Program offers the nation's most economically disadvantaged children direct access to books and educational resources. This helps enhance their ability to read and communicate effectively, enabling them to compete academically and succeed in life.

"Education is key to helping our children become successful adults. Supporting the Toys for Tots Literacy Program is a way for The UPS Store to make a positive impact by helping children break the cycle of poverty through literacy and education," said Tim Davis, president of The UPS Store, Inc.

According to research by Scholastic, children who grow up in homes where books are plentiful go further in school than those who don't. Children from traditionally low-education families can do as well as children from high-education families if they have access to books at home. The Toys for Tots Literacy Program continues to not only deliver the gift of reading, but also hope of a future of accomplishment.

"Our nation's less fortunate children deserve the resources to learn and experience the joy of reading," said LtGen. Pete Osman, USMC (Ret), President and CEO of the Marine Toys for Tots Foundation. "The Toys for Tots Literacy Program provides the gift of a book, which can leave a lasting impact on a child, even after the holidays are over."

In addition to donating in-center, customers can go to The UPS Store Facebook page to make a donation directly to the Marine Toys for Tots Foundation and learn more about the Toys for Tots Literacy Program. The UPS Store locations will continue additional fundraising events throughout the year, including a coin box program for customers to donate their spare change.

For more information on the Toys for Tots Literacy Program, please visit toysfortots.org/literacy. To find The UPS Store location nearest you, visit theupsstore.com.

About the Marine Toys for Tots Foundation

The Marine Toys for Tots Foundation is a not-for-profit organization authorized by the U.S. Marine Corps to provide fundraising and other necessary support for the annual U.S. Marine Corps Reserve Toys for Tots Program. Now in its 67th year, Toys for Tots provides joy and a message of hope to less fortunate children through the gift of a new toy or book during the Christmas holiday season. For more information, visit www.toysfortots.org.

About The UPS Store

With more than 4,400 locations, The UPS Store network comprises the nation's largest franchise system of retail shipping, postal, print and business service centers. The UPS Store locations in the U.S. are independently owned and operated by licensed franchisees of The UPS Store, Inc., a subsidiary of UPS (NYSE: UPS). Services, pricing and hours of operation may vary by location. For additional information on The UPS Store, visit theupsstore.com. For information on franchise opportunities for opening a The UPS Store location, visit theupsstorefranchise.com.

Follow The UPS Store on Twitter at @TheUPSStore and like The UPS Store on Facebook at facebook.com/theupsstore.

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CONTACT: Chelsea Lee The UPS Store 858-455-8982 chelsealee@upsstore.com

Source: UPS