Uber's CEO Travis Kalanick will never back down from a fight.
Kalanick, who is involved in several battles ranging from the legality of his company, fund raising efforts of competitors to pricing complaints from customers and drivers, is an unyielding leader who wants to make Uber "cheaper than owning a car."
"Look, I'm a passionate entrepreneur. I'm like fire and brimstone sometimes. And so there are times when I'll go—I'll get too into the weeds and too into the debate, because I'm so passionate about it," Kalanick said in a profile from Vanity Fair.
Uber recently hired David Plouffe, a mastermind of the 2008 Obama campaign, to help fend off some of the flack its been getting. Kalanick however will remain as combatant as ever.
Kalanick sees Uber as a means to herald in a smoothly functioning economy powered by mobile phones, one where instant gratification is key. And the way to do that is to win every battle the company will face across the globe.
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