In ever-changing world of media, it seems broadcast television actually fares better than basic cable now, at least in terms of ratings and advertising revenue, CBS CEO Les Moonves told CNBC on Thursday.
"Advertising does depend on ratings and you know at broadcast television the ratings are definitely up. Our ratings are up across every single demographic starting the year," Moonves said on "Squawk on the Street."
"So this summer was a little bit slow. However, scatter picked up in the third quarter and it's picking up even further into the fourth quarter. So I think network television is, you know, broadcast may be doing better than basic cable at the moment."