SEATTLE, Nov. 7, 2014 (GLOBE NEWSWIRE) -- Baristas Coffee Company, Inc. (OTCPK:BCCI), via Globe Newswire, a NASDAQ OMX Company, announced today that it has begun selling beer, wine, and cigarettes in Cape Coral, Florida. The first location at 3914 S. Del Prado Blvd., Cape Coral, Florida began selling beer, wine, and cigarettes yesterday morning. Beer, wine and cigarettes are expected to be available shortly at all Baristas Cape Coral locations and eventually in other Baristas locations in Florida shortly thereafter. Customers are now able to purchase the items from the drive thru from the Baristas without ever needing to leave their cars.
Barry Henthorn – CEO commented: "The addition not only increases revenue by introducing new products, but increases the number of customer visits by providing a convenient option for customers who currently purchase the products elsewhere. The response from our customers has been overwhelmingly positive and has clearly been the top request that we have received. The diversification of products not only fulfills a need for our existing customers but will introduce Baristas World Famous Costume Coffee to an entirely new audience. The team in Cape Coral has done an amazing job of implementing inventory control, product selection, and sales processes setting the standard for other locations to follow."
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas is also the subject of "Baristas Grounded in Seattle" a reality TV show that premiered Oct. 11, 2014 on WE tv (and can be viewed for a short time at http://www.youtube.com/watch?v=NnTP58vbc1k) that takes an unprecedented and brutally honest look into the lives behind the scenes of girls from a variety of backgrounds who work in the Baristas stands. Baristas can currently be found in six greater Seattle area locations as well as in Florida, and Montana. Your state, Coming Soon!
For more information on this fascinating concept, please visit us at www.baristas.tv
CONTACT: For Investor Relations Contact: Barry Henthorn (206) 579-0222Source:Baristas Coffee Company, Inc.