Word of Kardashian's mobile gaming success has spread quickly in Hollywood. As a result, there's now a long list of celebrities seeking to replicate her results, some say.
To Justin Waldron, one of the co-founders of mobile games giant Zynga, one of the most famous women in the world may be sparking a new movement of celebrities creating games of their own.
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"We went from a transition of licenses and brands and celebrities not being a major part of creating the content and now it's clear that's a huge part for mobile going forward," Waldron said this week on "Squawk Alley." "So that's a completely new development for the industry."
Whether other stars can replicate Kardashian's success, however, remains to be seen. Technology analyst Roger Kay told CNBC that a splash game can depend at least as much on the application's developer. A celebrity partnership is "not necessary, but it's very, very helpful," he said.
The gaming world is so crowded that developers really only have two options in hopes of seeing their app take off: either form a celebrity partnership, or figure out how the game could independently go viral, said Kay.
"I still would like to believe that quality would get out on its own," Kay said, who is also founder of Endpoint Technologies Associates, an independent technology market intelligence firm. "But I see too many really good things die in the weeds because they can't cut through the noise."