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Cramer on Disney: Can I say something crazy?

Cramer's sleep-at-night stock: DIS

In honor of Veterans Day, Jim Cramer wants to help investors find the kind of sleep-at-night stocks they can own without worry.

"Long-term stocks make sense for our brave men and women fighting overseas who don't have time to check their holdings constantly," said the "Mad Money" host.

Normally, Cramer believes in the buy and homework method of investing. Meaning, do your homework and keep track of your portfolio before a stock derails. But some stocks need less supervision, such as those with terrific franchises and excellent leadership. Investors can count on them to deliver. You still have to do your homework, but you don't have to obsess about it every day.

Cramer recommends Disney as an example, noting that it has hired 3,000 veterans since launching its "Heroes Work Here" initiative less than three years ago.

When most people think of Disney, they think of kiddie stuff, such as cartoons and theme parks. In reality, it is a massive media conglomerate with a long-term business plan.

A Disney store in Times Square, New York City.
Scott Mlyn | CNBC

More than half of its income stems from television, including ABC, ESPN, Disney Channel and ABC Family; it even has an interest in Hulu. In addition, CEO Bob Iger managed to grow studio earnings by 134 percent over the last 12 months.

Studio hits such as "Frozen," "Guardians of the Galaxy," "Maleficent" and "Captain America: The Winter Soldier" have had every kid begging their parents to take them to the movies this past year.

Now, even adults will be lining up at the movies, with "Star Wars," since it acquired LucasFilm in 2012 for $4 billion.

"I think the big needle mover for Disney's film business will be 'Star Wars,'" said Cramer.

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Disney is so much more than just generating cartoons. Cramer thinks this stock is a long-term winner due to the power of good management, as exemplified at the top with CEO Bob Iger.

"As long as Iger's at the helm, and he's not going anywhere, then I'm a believer in Disney," Cramer said.

Call Cramer: 1-800-743-CNBC

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