FOR TV HIGHLIGHTS CONSIDERATION:
The Profit #213: "West End Coffee Company" Premieres Tuesday, November 11 at 10pm ET/PT on CNBC
Friction is brewing inside a Greenville, SC coffee roasting company, when bitterness between the co-owners gets too hot to handle. West End Coffee Company has an incredible tasting product. However, if partners and ex-lovers, John and Becky, prove unable to separate their business from their personal lives, how can they expect Marcus Lemonis to get the company back in the green?
About "The Profit":
When Marcus Lemonis isn't running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he's successfully turned around over 100 companies. Now he's bringing those skills to CNBC and doing something no one has ever done on TV before … he's putting millions of dollars of his own money on the line. In each episode, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
- Coffee wars, 'Hunger games' style - http://www.cnbcprime.com/the-profit/video/coffee-wars-hunger-games-style/ - For this business to survive, someone has to go. Who will emerge victorious?
- Relationship status: It's complicated - http://www.cnbcprime.com/the-profit/video/relationship-status-its-complicated/ - Marcus hears the long and sordid story behind West End Coffee's current turmoil.
- Your numbers are good. Having said that… - http://www.cnbcprime.com/the-profit/video/your-numbers-are-good-having-said-that/ -- Marcus tells the owners what he likes about West End Coffee and what's dragging it down.
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