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Gartner Positions Informatica MDM as a Visionary in 2014 Magic Quadrant for Master Data Management of Product Data Solutions

Globe Newswire

Redwood City, Calif., Nov. 11, 2014 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number oneindependent provider of dataintegration software, today announced that Gartner, Inc., aleading IT research and advisory firm, has positioned InformaticaMDM as a visionary in its 2014 Magic Quadrant for Master DataManagement of Product Data Solutions report.

The complete report, published Nov. 6, 2014, including thequadrant graphic, is available at:

Informatica MDM and Informatica PIM (Product Information Management) advanced inboth completeness of vision and ability to execute on thatvision. 

Gartner analysts wrote in the report that, "With the increasingfocus on digitalization of enterprises, management of their keymaster data is also becoming more important. The ability to achieveand maintain a single, semantically consistent version of productmaster data is crucial for customer-centric organizations." 

According to the Gartner report, the business drivers fororganizations to seek solutions that help sustain "a single versionof the truth" for product data include:

·         Increasedrevenue from additional sales efforts (upselling andcross-selling), once a better view of customers' products andservices is established

·         Reduced timeto market for new products and services as part of a processimprovement program

·         Bettermultichannel or omnichannel integration and improved customerservice (presale or postsale), often with a strong e-business ore-commerce flavor

·         Increasedsupply chain agility, visibility and, ultimately, collaboration,through a cleaner foundation of information for multienterprisebusiness processes

·         Compliance interms of product data, hierarchy for analysis and reporting ofproduct data through financial and other regulatory frameworks

"We are excited to be recognized by Gartner as a visionary inits MDM of Product Data Solutions category," said Rob Karel, vicepresident, Product Strategy and Product Marketing, MDM,Informatica. "We continue to deliver a multidomain MDM solutionthat, in combination with Informatica PIM, delivers end-to-endcustomer, product and supplier information governance andstewardship. Delivering complete, reliable and consistent productinformation - across every channel - is the key to a great customerexperience."  

Informatica MDM uses a flexible, business model-driven MDMapproach to address enterprises' unique MDM business requirements.This multidomain MDM approach improves operations by empoweringbusiness users with consolidated and reliable business-criticaldata - such as customers, products, channel partners, suppliers -and the relationships between data. Leading financial services,life sciences, manufacturing, healthcare and retail companies, aswell as government organizations, rely on Informatica MDM to masterthe duplicate data in on-premise systems and cloud applications toimprove operations, cut costs and drive revenue.

Informatica PIM combines product information management withrobust capabilities in data integration and governance. As a singlerepository of all product data for distribution in all saleschannels, Informatica PIM provides a cohesive, centralized platformfor all-channel commerce. It is designed to generate fastertime-to-market, increased customer loyalty and higher conversionrates and margins in all sales and marketing channels.

Tweet this:  News: @Gartner_inc Positions @InformaticaCorp MDMas a Visionary in Magic Quadrant for #MDM of Product DataSolutions

Informatica Leadership in other recent Gartner MagicQuadrant reports:

·         Gartner 2014 Magic Quadrant for Master Data Management of CustomerData Solutions (Oct. 30, 2014)

·         Gartner2014 Magic Quadrant for Data Integration Tools (July 24,2014)

·         Gartner2014 Magic Quadrant for Structured Data Archiving and ApplicationRetirement (June 11, 2014)

·         Gartner 2014Magic Quadrant for Enterprise Integration Platform-as-a-Service(Jan. 27, 2014)

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depictedin its research publications, and does not advise technology usersto select only those vendors with the highest ratings or otherdesignation. Gartner research publications consist of the opinionsof Gartner's research organization and should not be construed asstatements of fact. Gartner disclaims all warranties, expressed orimplied, with respect to this research, including any warranties ofmerchantability or fitness for a particular purpose.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of dataintegration software. Organizations around the world rely onInformatica to realize their informationpotential and drive top business imperatives. Informatica Vibe, theindustry's first and only embeddable virtual data machine (VDM),powers the unique "Map Once. Deploy Anywhere." capabilities of theInformatica Platform. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets from devicesto mobile to social to big data residing on-premise, in theCloud and across social networks. For moreinformation, call +1 650-385-5000 (1-800-653-3871 in the U.S.), orvisit with Informatica at,


Note: Informatica, Informatica MDM, Informatica PIM,the Informatica Platform and Informatica Vibe aretrademarks or registered trademarks of Informatica Corporation inthe United States and in jurisdictions throughout the world. Allother company and product names may be trade names or trademarks oftheir respective owners.

CONTACT: Steve Bauer Informatica Corporation +1 650 385 4159 +1 650 670 7135

Source:Informatica Corporation