Milsco Manufacturing Unveils Innovative New Seating Lines

MILWAUKEE, Nov. 11, 2014 (GLOBE NEWSWIRE) -- Milsco Manufacturing, a Jason company (Nasdaq:JASN) (Nasdaq:JASNW) and a leader in the design and manufacture of seating solutions for the motorcycle, powersports, turf care, heavy equipment and agricultural markets, introduces two new product lines that deliver improved style, comfort and performance over previous generations. The introductions come as part of a robust product innovation initiative intended to reflect "voice of the customer" while reinforcing Milsco's leadership position.

The new lines include the Phoenix, a next-generation static seat for the residential turf care market, and the VersaStyle™ seat series, which includes VersaCompact™ (replaces the 5300 seat), for the compact construction, material handling and commercial turf care markets; Versa Z, for zero turn radius mowers; VersaMax™, for mid-range construction equipment; and VersaPremium™, for heavier agricultural and construction equipment.

"Product innovation is a cornerstone in Milsco's strategic priorities and the new Phoenix and VersaStyle lines exemplify that commitment," said Fred Rheinlander, vice president of sales and business development. "These seats were born following extensive research that included benchmarking products available in the global marketplace, studying market trends and industry requirements, and asking our customers to list all the qualities they wish for in a seat. Through extensive field testing we have been able to validate that the products in these lines are world-class and establish a new benchmark in performance, durability and comfort."

Seats in the VersaStyle line are the first to offer Milsco's new, innovative and proprietary mechanical and air suspension systems. Standard features include backrest adjustment, lumbar control options and an intelligent ride indicator. Optional features include logo, backrest extension, heated seats and more.

Technical details include:

  • VersaCompact: This compact suspension seat is designed and validated to meet North American and European vibration and safety standards – EN13490-IT1 & IT2, ISO 7096, EM8 and EM9.
  • VersaZ: Built as a static seat, VersaZ offers an optional in-seat dynamic tensioning suspension.
  • VersaMax: This seat provides enhanced stroke (130-150mm) and higher SIP (325mm), and is designed and validated to meet North American and European vibration and safety standards – EN13490-IT1 & IT2, ISO 7096, EEC 78/764, AG I, AG II, AG III, EM5, EM6, EM8 and EM9.
  • VersaPremium: This seat provides enhanced stroke (150-176mm) and higher SIP (350mm). VersaPremium is offered as a mechanical, air and semi-active mechanism adding EM3 and is designed and validated to meet North American and European vibration and safety standards – ISO 7096, EM3, EEC 78/764, AG II and AG III.

The Phoenix and VersaStyle seats have been met with enthusiasm among customers and the industry alike after previewing prototypes at CeMAT (Hannover, Germany) in May and the Green Industry & Equipment Expo (Louisville, Kentucky) in October. Phoenix and VersaStyle seats will begin appearing on customer products in late 2014.

About Milsco

Milsco is a leader in the design and manufacture of innovative seating solutions utilized in motorcycle, powersports, turfcare, heavy equipment and agricultural applications. The company's OEM partners include some of the world's most recognizable brand names.

Founded in 1924 and headquartered in Milwaukee, Wisc., Milsco produces more than three million seats annually in more than 200 unique product variations exclusively for its OEM customers. The company designs all of its products in-house, researching and perfecting the ultimate balance of structural integrity and performance with ergonomics and style. The company has locations in Redgranite, Wis.; Jackson, Mich.; Thomson, Ga.; Merida, Mexico; Nuneaton, United Kingdom; and Aurangabad, India. To learn more about the company, visit

About Jason Industries, Inc.

Jason Industries, Inc. is parent company to a global family of manufacturing leaders within the seating, finishing, components and automotive acoustics markets, including Assembled Products (Buffalo Grove, Ill.), Janesville Acoustics (Southfield, Mich.), Metalex (Libertyville, Ill.), Milsco (Milwaukee, Wisc.), Osborn (Richmond, Ind. and Burgwald, Germany) and Sealeze (Richmond, Va.). All Jason companies utilize the Jason Business System, a collaborative manufacturing strategy applicable to a diverse group of companies that includes business principles and processes to ensure best-in-class returns and collective strength.

Headquartered in Milwaukee, Jason employs more than 4,000 individuals in 15 countries. Shares in the company's stock are traded on NASDAQ as JASN and JASNW. To learn more, visit

CONTACT: For more information, contact: Stacey Stark 414.248.3626

Source:Jason Industries Inc.