MIAMI, Nov. 13, 2014 (GLOBE NEWSWIRE) -- Perry Ellis International, Inc. (PEI) (Nasdaq:PERY) announced today that it has entered into a license agreement with Undergirl, a division of Underboss Productions, LLC granting rights to design and distribute intimates including shape-wear, sleepwear, loungewear and robes under the Laundry by Shelli Segal® brand in the United States and Canada.
Laundry by Shelli Segal is a contemporary brand with an energetic and free-spirited attitude.
"The success of the Laundry brand is driven by our capability to offer sophisticated styling across our product offerings. We welcome Undergirl's partnership to enhance the brand's lifestyle portfolio, and are delighted with the potential this collaboration offers in bringing further expansion to our global reach," commented Oscar Feldenkreis, president and chief operating officer of PEI.
"After many years of focusing on organic growth, Undergirl has recently collaborated with leading entertainment properties such as Warner Bros, 20th Century Fox and Live Nation. We are excited to add such a modern, lively, fashion-forward brand like Laundry by Shelli Segal as a part of our expanding, sophisticated and contemporary Intimates and Sleepwear offerings," remarked Undergirl's Creative Director, David Cohen.
Undergirl will launch the Laundry by Shelli Segal intimates collection with planned distribution in better department stores nationwide in Fall 2015 and on intimate clothing websites such as barenecessities.com and figleaves.com.
For more information about Perry Ellis International, Inc. and the company's entire portfolio of brands, please visit. www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, John Henry®, Manhattan®, Axist®, and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.
Undergirl, a division of Underboss Productions, has been known for fusing fashion with function since Creative Director and founder David Cohen upended the Intimates and Sleepwear market in 1996. The company was the first lingerie company to grace the runways of The New York Collections, and has a strong celebrity following that includes everyone from Christina Aguilera to Miley Cyrus to Serena Williams. Undergirl, and other Underboss brands, are sold at leading boutiques and specialty chains. The company maintains its design studio and showroom in New York City.
Source:Perry Ellis International, Inc.