NEWTON, Mass., Nov. 13, 2014 (GLOBE NEWSWIRE) -- TripAdvisor®, the world's largest travel site*, today announced the launch of its new feature that allows users to easily compare and book tours and tickets for attractions around the world by integrating tour inventory and pricing information from Viator, which was acquired by TripAdvisor in August.
When travelers visit attractions on TripAdvisor—such as the Eiffel Tower or the Taj Mahal—they will now be presented with up to three tour options, such as small group, private or skip-the-line options, along with descriptions and prices for each. Once travelers have identified the tour that best fits their travel preferences, they may click to book their tour of choice through Viator.
"The new TripAdvisor tour feature offers a convenient way for travelers to compare popular tours and book the one that's perfect for their trip," said Adam Medros, senior vice president, global product, TripAdvisor. "Now travelers on TripAdvisor have a much more intuitive way to find great things to do in cities around the world."
The tour feature currently covers more than 7,900 attractions worldwide and is available on desktop and mobile versions for all TripAdvisor English-language sites with plans to expand to more languages over time.
TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, reaching 315 million unique monthly visitors**, and more than 190 million reviews and opinions covering more than 4.4 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (Nasdaq:TRIP) manages and operates websites under 24 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.lafourchette.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.tripbod.com, www.vacationhomerentals.com, www.viator.com, www.virtualtourist.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, August 2014
**Source: Google Analytics, average monthly unique users, Q3 2014; does not include traffic to daodao.com
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