SanDisk released its first USB flash drive designed specifically for the iPhone and iPad on Thursday.
The SanDisk iXpand, which has a lightning connector on one end and a USB connector on the other, aims to make transferring photos and videos between iPhone, iPad and computers easy.
"With this significant increase in mobile-generated content, consumers are looking for easy ways to manage it all. In fact, our research shows that 82 percent of U.S. smartphone users find transferring photos, videos, music and other files to be very important to them," said Dinesh Bahal, SanDisk vice president of retail product marketing.
The iXpand is only compatible with the iPhone 5 through the iPhone 6 Plus, and the iPad Air, iPad Air 2, iPad mini, iPad mini 2, iPad mini 3, running iOS 8 or iOS 7.
A user would need to first download the iXpand app on their mobile device in order to auto-sync their content to the drive whenever it's connected. Users can also watch videos and listen to music directly from the drive without internet connection or can use the USB connector to move photos and videos to their PC or Mac, according to the company.
The iXpand flash drive also includes a safety feature that lets a user encrypt their files for secure transfer between devices.
The drive will come in two capacities, 16-gigabytes for $60, and 64-gigabytes for $120. However, Best Buy stores are exclusively offering the 32 GB iXpand flash drive for $80 starting Nov. 16, the company said.